Digital Marketing Specialist

Company Description

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Role Description

This is a full-time, on-site role for a Digital Marketing Specialist, based in Patna. The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns, analyzing web analytics to evaluate marketing performance, and optimizing strategies for growth. Duties include managing social media platforms, creating online marketing strategies, and ensuring campaigns align with the companys objectives. Close collaboration with other teams and reporting on performance metrics are also key responsibilities.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing to create and manage effective campaigns.
• Skills in Digital Marketing and Web Analytics for analyzing performance and optimizing campaigns accordingly.
• Strong Communication skills for developing engaging content and collaborating with various teams.
• Detail-oriented with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Proven expertise with SEO, SEM, and email marketing tools is a plus.
• Bachelors degree in Marketing, Communications, or a related field is preferred.