Email Marketing & Creative Strategist

The Ideal Candidate:

• Creative & Trend-Aware: You stay ahead of trends in email marketing and apply them to content strategies that resonate with audiences.
• Data-Driven: You are proficient at interpreting campaign metrics (CTR, open rates, conversions) and leveraging insights to optimize performance.
• Customer-Focused: You understand audience segmentation and email personalization to maximize customer engagement and retention.
• Collaborative: You enjoy working in a fast-paced environment, partnering with teams to ensure campaigns align with overall business objectives.

Key Responsibilities:

Email Campaign Strategy and Development:

• Campaign Ideation & Execution: Develop engaging email campaigns, including newsletters, drip sequences, promotional blasts, and reactivation flows.
• Content Creation & Messaging: Craft compelling email copy that aligns with the brands tone and visuals, working with designers to ensure on-brand creative assets.
• Audience Segmentation: Build targeted campaigns for different customer segments using insights from data platforms like Klaviyo, Braze, and Attentive.
• Lifecycle Campaigns: Design automated email flows for customer onboarding, abandoned cart recovery, win-back campaigns, and special promotions.