Head - Social Media - US Market

• Social Media Planning and ideation for Branding on Social Media
• Leveraging the strategic partnerships with top brands to increase brand recall, reach, and engagement with potential customers
• Managing the social media marketing strategy; focusing on Facebook, Instagram, Pinterest, YouTube, and Twitter.
• Creating content that has the potential to go viral
• ROI-driven strategy and execution of social media paid ads.
• Coordinate with the Creative & content team for ideation of concepts and copywriting for banner Ads and organic posts, in line with the overall brand strategy.
• Influencer Marketing for overall brand building, customer engagement, and reach.
• Social Listening and ORM of Angara Brand across the social channels
• Optimizing the existing campaigns and A/B testing for better returns
• Complementing the email campaigns for the customer-led promotions/offers
• Execute social media strategy through competitive research. Monitor trends in Social Media tools, applications, channels, design, and strategy.
• Complement another marketing channel like SEM, SEO for a better customer experience.
• Stay current with social media trends and tools.

Required Competencies:

• Excellent written and verbal communication
• 8+ years of Social Media Marketing experience preferred. Online branding experience is a plus
• Demonstrates creativity and enthused interest in Social Media.
• Displays in-depth knowledge and understanding of Social Media platforms including (but not limited to) Pinterest, Instagram, Facebook, Twitter, YouTube, and how each platform can be deployed in different scenarios.
• Candidates who have worked on social media and branding strategy for the US market will be preferred
• Expertise in generating (viral) content for social media platforms to encourage user engagement including Facebook, Twitter, Instagram, LinkedIn, Pinterest.
• Exhibits the ability to jump from the creative side of marketing to the analytical side for data-driven decisions.
• Is a team player, with the confidence to take lead and guide others in the team
• Demonstrates winning Social Customer Service techniques. Possesses the ability to identify potential crisis situation and apply conflict resolution principles to mitigate issues.