Performance Marketing Manager - Google Ads

Job Overview:

We are looking for a hands-on Performance Marketing Manager with deep expertise in Google Ads to drive customer acquisition, qualified lead generation and revenue pipeline growth for a fast-growing technology business.

The role will primarily focus on managing and scaling Google Ads campaigns across multiple segments, including Brand, Competitor, Generic and Non-Brand keywords, Performance Max, AI Max, Search, Display and Video campaigns.

The ideal candidate should have experience managing significant advertising budgets, optimising campaign performance, implementing attribution frameworks and translating marketing investments into measurable business outcomes.

Key Responsibilities:

1. Google Ads Campaign Management:

• Own end-to-end Google Ads strategy, execution, optimisation and scaling across 70+ active campaigns.
• Manage monthly advertising budgets of $25K+ with a strong focus on ROI, CAC, CPC and conversion efficiency.
• Handle Brand, Competitor, Generic/Non-Brand, Search, Display, Video, Performance Max and AI Max campaigns.
• Develop keyword strategies using Exact and Phrase match types, with selective use of Broad match.
• Monitor campaign performance, identify budget inefficiencies and optimise bidding, targeting and audience strategies.
• Analyse CPC, CPM, CTR, conversion rates and lead quality to improve campaign effectiveness.

2. Marketing Analytics & Attribution:

• Develop and manage first-touch, last-touch, time-decay and multi-touch attribution models.
• Build daily, weekly and monthly performance reports connecting advertising expenditure with qualified leads and revenue pipeline.
• Implement and maintain UTM tracking across all campaigns.
• Track campaign performance through Google Analytics 4 (GA4), Looker Studio and CRM platforms such as Salesforce.
• Analyse funnel performance and identify opportunities to improve lead-to-opportunity conversion.

3. Landing Page & Conversion Rate Optimisation:

• Work on landing page optimisation, including content, messaging, CTAs and conversion flows.
• Use tools such as Hotjar, VWO or similar platforms to analyse user behaviour and identify conversion bottlenecks.
• Plan and execute A/B tests across ad copies, creatives, landing pages and campaign journeys.
• Collaborate with design and content teams to develop performance-oriented advertising creatives.
• Maintain a structured optimisation process based on data, experimentation and campaign learnings.

Required Skills & Experience:

• 5 - 9 years of hands-on experience in Performance Marketing / Paid Search / Digital Advertising.
• Strong expertise in Google Ads campaign management and optimisation.
• Experience managing monthly advertising budgets of $25K or above (candidates with $20K+ may be considered with strong overall experience).
• Proven experience handling large-scale campaigns across Brand, Competitor, Generic, Performance Max and AI Max.
• Strong understanding of keyword research, match types, bidding strategies and audience targeting.
• Hands-on experience with GA4, Google Tag Manager, Looker Studio and UTM tracking.
• Good understanding of marketing attribution models and conversion tracking.
• Experience with Salesforce or other CRM platforms for campaign-to-revenue tracking.
• Knowledge of CRO, landing page optimisation and A/B testing tools.
• Strong analytical, problem-solving and campaign diagnostic skills.

Preferred Background:

• Experience in B2B SaaS, enterprise technology, software products, DevTools, Cloud or IT services.
• Experience marketing technology products to engineering leaders, QA heads, CTOs and enterprise decision-makers.
• Candidates who have independently managed and scaled high-budget Google Ads accounts will be preferred.