Performance Marketing Lead - Growth Automation

Performance Marketing Lead Growth & Automation

Role Summary

• We are looking for a Performance Marketing Lead who understands both marketing and technology.
• This role is not limited to running ads.
• You will own the entire acquisition and conversion system, including:

• Ad performance
• Tracking & attribution (GA4, events, CAPI)
• Automation workflows (n8n, CRM, WhatsApp flows)
• Funnel optimization

This is a growth + systems role, not a campaign execution role.

Core Responsibilities

1 Performance Marketing (Acquisition Engine)

• Plan and execute campaigns across:
• Meta Ads
• Google Ads (Search, Display, YouTube)
• Optimize:
• CPL
• CAC
• Conversion rates
• Run structured experiments:
• Creatives
• Landing pages
• Audience segments

2 Tracking, Analytics & Attribution (Must-Have)

• Implement and manage:
• GA4 tracking (events, conversions)
• Google Tag Manager (GTM)
• Meta Pixel + Conversion API (CAPI)
• Ensure:
• Accurate event tracking (lead, view, purchase)
• Cross-platform attribution
• Debug tracking issues end-to-end

No “campaign running without tracking clarity”

3 Automation & Workflow Systems (n8n / CRM)

• Build and manage workflows using n8n:
• Lead routing
• WhatsApp follow-ups
• Email/SMS drips
• Payment triggers
• Integrate:
• CRM
• Razorpay
• WhatsApp tools (Interakt)
• Reduce manual work through automation

Focus: Speed + consistency + scalability

4 Funnel Optimization

Own the full funnel:

Ad Landing Page Lead Qualification Payment

• Identify drop-offs
• Improve conversion at each stage
• Work closely with:
• Sales
• Product
• Ops

5 Data & Insights

• Track and analyze:
• CPL
• CAC
• Conversion %
• ROI per campaign
• Build dashboards for:
• Daily performance
• Channel-wise analysis
• Provide actionable insights, not just reports

6 Creative & Experimentation

• Work with design team to:
• Test creatives
• Improve CTR
• Drive continuous A/B testing:
• Hooks
• Messaging
• Formats

Required Skills & Experience

Must-Have

• 4–8 years in performance marketing
• Hands-on experience with:
• Meta Ads
• Google Ads
• Strong knowledge of:
• GA4
• GTM
• Event tracking
• Experience with automation tools like:
• n8n / Zapier / Make

Strong Advantage

• Experience with:
• Meta CAPI
• Server-side tracking
• CRM integrations
• WhatsApp automation (Interakt / ManyChat)
• Razorpay / payment tracking

Skills Required

• Analytical thinking
• Technical curiosity
• Problem-solving mindset
• Ability to debug issues
• Ownership of outcomes

KPIs & Success Metrics

• Cost per lead (CPL)
• Customer acquisition cost (CAC)
• Funnel conversion rates
• Attribution accuracy
• Lead-to-payment conversion
• Automation efficiency (reduced manual work)

Ideal Candidate

• Thinks like a growth engineer, not just a marketer
• Comfortable with both numbers and systems
• Obsessed with tracking accuracy
• Enjoys building workflows and solving problems
• Can connect marketing with sales and product

What This Role Is NOT

• Not a “post and boost” role
• Not only campaign execution
• Not dependent on external agencies

This role owns growth infrastructure