Assistant Manager Marketing - SK

A dynamic player in the Management Consulting sector, specializing in talent assessment and workforce optimization solutions for clients across industries. We leverage data-driven insights and innovative strategies to help organizations enhance performance, drive growth, and achieve their business objectives. Our marketing team is at the forefront, crafting integrated campaigns that elevate our brand presence and generate qualified leads in a competitive market.

Role & Responsibilities

• Develop and execute comprehensive marketing plans across digital and traditional channels to drive brand awareness and lead generation.
• Manage end-to-end campaign lifecycle: planning, budgeting, implementation, monitoring, and optimization.
• Collaborate with cross-functional teams (sales, product, design) to align marketing initiatives with business goals.
• Analyze marketing performance using tools such as Google Analytics and CRM platforms to generate insights and improve ROI.
• Oversee content creation (blogs, case studies, social media posts) and ensure adherence to brand guidelines.
• Manage relationships with external agencies and vendors to maximize campaign effectiveness and cost efficiency.

Must-Have

• Bachelors degree in Marketing, Business Administration, or related field.
• 3+ years of hands-on experience in marketing, preferably within the professional services or B2B sector.
• Proficiency in digital marketing channels: SEO, SEM, email, social media.
• Strong analytical skills and experience using Google Analytics, CRM tools (e.g., Salesforce, HubSpot).
• Excellent communication and copywriting skills with keen attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Experience in B2B marketing or management consulting sector.
• Familiarity with marketing automation platforms and advanced segmentation techniques.
• Knowledge of local market trends and customer behavior in India.
• Candidate from Service Industry

Benefits & Culture Highlights

• Collaborative on-site work environment with opportunities for professional growth and learning.
• Competitive compensation package and performance-based incentives.
• Culture of innovation, recognition, and teamwork in a rapidly growing consultancy.

Skills: marketing strategy,campaign management,digital marketing,seo/sem,marketing analytics,content marketing,budget management,team leadership,saas,b2b,marketing