E-commerce/Performance Marketing Executive -Gurgaon - 6 LPA (E)

– E-commerce Marketing Executive
Role Overview
We are looking for a results-driven E-commerce/Performance Marketing Executive with 1–4 years of experience to plan, execute, and optimize paid digital marketing campaigns across multiple channels. The candidate should have strong analytical skills and a data-driven approach to improve customer acquisition, conversions, and ROI.
Key Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other performance channels.
• Manage campaign budgets and optimize CPC, CPL, CAC, ROAS, and ROI.
• Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Manager, and reporting dashboards.
• Conduct A/B testing of ad creatives, landing pages, audience segments, and ad copies.
• Perform audience targeting, keyword research, and competitor analysis.
• Coordinate with design and content teams for campaign creatives.
• Track conversions, attribution, and marketing funnel performance.
• Prepare weekly/monthly performance reports with actionable insights.
• Stay updated with digital marketing trends and advertising platform updates.
  

Job Skills / Required Competencies

• 1–4 years of experience in Performance Marketing / Digital Marketing.
• Strong knowledge of PPC advertising and paid social campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
• Knowledge of conversion optimization and retargeting strategies.
• Understanding of SEO basics, landing page optimization, marketing funnels, and attribution tracking.
• Strong analytical, reporting, communication, and problem-solving skills.
• Ability to optimize campaigns for lead generation, customer acquisition, ROAS, conversions, and revenue growth.
• Google Ads or Meta Blueprint certification is an added advantage.
• Bachelors degree in Marketing, Business, or a related field.
  

Skills: performance marketing,roas,meta ads,google tag manager,roi,google analytics,youtube ads,linkedin ads,google ads,ppc