Digital Marketing Executive (PPC)

What role you will play in team: Manage and optimize our Pay-Per-Click (PPC) advertising campaigns across various platforms.

What you will do: Drive qualified leads and increase brand visibility through effective PPC strategies.

Key responsibility:

• Develop and implement PPC strategies across platforms like Google Ads and Bing Ads.
• Manage and optimize PPC campaigns to maximize ROI.
• Conduct keyword research and create targeted ad copy.
• Track campaign performance and analyze data to identify areas for improvement.
• Stay up-to-date on the latest PPC trends and best practices.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.

Required Qualification and Skills:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2-4 years of experience managing PPC campaigns.
• Strong understanding of PPC principles and best practices.
• Proficiency in using various PPC platforms, such as Google Ads and Bing Ads.
• Experience with A/B testing and conversion rate optimization.
• Strong analytical and problem-solving skills.

Benefits Included:

• Competitive salary and comprehensive benefits.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.
• Medical Insurance.
• Performance-based incentives.

A Day in the Life: A typical day involves monitoring PPC campaigns, analyzing data, optimizing ad copy, and conducting A/B testing.