Email Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Kolkata
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: Lead the development and execution of email marketing campaigns to nurture leads and drive conversions.

What you will do: You'll segment audiences, create email content, A/B test campaigns, and analyze results.

Key responsibility:

  • Develop and implement email marketing strategies aligned with overall marketing goals.
  • Segment email lists based on demographics, behavior, and other criteria.
  • Create compelling email content, including subject lines, body copy, and calls to action.
  • A/B test email campaigns to optimize performance.
  • Analyze email campaign results and provide regular reports.
  • Maintain email marketing databases and ensure compliance with CAN-SPAM and other regulations.

Required Qualification and Skills:

  • Bachelor's degree in Marketing or a related field.
  • 2-4 years of experience in email marketing.
  • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
  • Strong understanding of email marketing best practices.
  • Excellent analytical and reporting skills.
  • Strong communication and presentation skills.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional development.
  • Collaborative and innovative work environment.
  • Health Insurance.
  • Paid time off.

A Day in the Life: You will spend your day analyzing email performance, segmenting audiences, creating email copy, and optimizing campaigns for maximum impact.

Skills

Email MarketingEmail AutomationSegmentationA/B TestingEmail Marketing PlatformsCampaign Analysis

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