Social Media Specialist

Hello,

Greetings from IBN Technologies Ltd!!

Job Title: Senior Social Media Expert

Experience Required: 3+ Years

Location: Pune (WFO)

Shift: Day Shift (10 AM - 7 PM)

Employment Type: Full-Time

About the Role:

We are looking for a Senior Social Media Expert who can lead our social media strategy, content creation, and brand engagement across multiple platforms. The ideal candidate should have hands-on experience in managing B2B and B2C social media campaigns, a deep understanding of trends and analytics, and the ability to translate business goals into impactful digital content.

Key Responsibilities:

• Develop and implement a strategic social media plan aligned with brand and business objectives.
• Manage and grow brand presence across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Create and oversee content calendars, campaigns, and paid promotions.
• Collaborate with the content, design, and marketing teams to deliver engaging posts, stories, and ad creatives.
• Monitor, analyze, and report on social media performance metrics using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics.
• Stay updated with social media trends, algorithms, and best practices to enhance brand reach and engagement.
• Manage community engagement responding to comments, messages, and brand mentions promptly.
• Drive lead generation, brand awareness, and audience engagement through innovative campaigns.
• Oversee social media ad budgets and optimize campaigns for best ROI.
• Conduct competitor analysis to identify new opportunities and creative ideas.

Required Skills and Experience:

• 3+ years of hands-on experience in managing social media for brands or agencies.
• Proven expertise in content strategy, campaign planning, and social media advertising.
• Strong understanding of B2B and B2C audience dynamics.
• Proficiency in tools like Canva, Meta Ads Manager, LinkedIn Campaign Manager, Hootsuite, or Buffer.
• Excellent copywriting and communication skills.
• Analytical mindset with the ability to interpret data and insights.
• Creative thinker with attention to detail and design aesthetics.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

• Experience in finance, technology, or professional services industry (a plus).
• Basic knowledge of SEO and content marketing integration.
• Familiarity with AI-driven content or automation tools (optional).

share resume at hrrecruit@cloudibntech.com