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Job Description
About The Role
Were looking for a Cold Outreach Specialist to own and execute our outbound email outreach strategy end-to-end. Youll use your past experience building email campaigns, targeted lists, and compelling sequences to drive quality engagement and responses from prospects, helping build a predictable outbound channel that feeds our sales pipeline - a role with plenty of ownership and autonomy where you can deliver real impact.
What will you be doing
- Researching, identifying, validating and segmenting contact lists of high-fit prospects, using tools like Instantly, Clay, LinkedIn and more
- Designing, writing and launching cold email sequences resonating with our ICPs, including thoughtful hooks and CTAs
- Optimizing continuously - A/B testing subject lines, sequencing and send timing to improve conversion rates
- Tracking performance metrics (open rates, reply rates, response rates), and reporting on insights to maximise pipeline impact
- Passing qualified responses to the sales team with clear context and accurate tagging in our CRM, HubSpot
What are we looking for
- Proven experience crafting outbound email campaigns driving tangible business results
- Experience sourcing and validating prospect emails and data
- Excellent copywriting skills - able to write concise and compelling messages well tailored to different personas, with an understanding of when (and when not!) to use AI
- Experience using tools like Instantly, Clay, and HubSpot
- An analytical mindset with the ability to interpret and act on performance data
- Ideally, familiarity with deliverability best practices and email authentication, and experience with HubSpot or similar systems for tracking pipeline and outreach
- Enthusiasm for our mission and excitement about our product!
Skills
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About Company
ICON is a global leader in blockchain technology and cryptocurrency. Founded in 2017, ICON aims to facilitate the connection of disparate blockchain networks through its innovative interoperability protocol. The ICON network enables different blockchain communities to interact and transact with one another seamlessly, fostering greater collaboration and scalability within the blockchain ecosystem. Beyond its interoperability solution, ICON also offers various decentralized applications (DApps) and smart contract functionality, empowering developers to build and deploy decentralized solutions across various industries. With a focus on scalability, security, and usability, ICON is driving the widespread adoption of blockchain technology, shaping the future of decentralized finance, governance, and more.
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