ICPA Health - Group Product Manager

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We are looking for an experienced Group Product Manager to lead brand strategy, product lifecycle management, and marketing initiatives within the pharmaceutical or healthcare industry. The ideal candidate should have strong experience in strategic brand management, product launches, cross-functional collaboration, and team leadership, with a sound understanding of therapeutic areas and regulatory compliance.

Key Responsibilities:

• Develop and execute brand strategies aligned with business objectives and market opportunities.
• Prepare and implement annual marketing plans, budgets, and promotional strategies to drive brand growth.
• Manage the complete product lifecycle, including product launches, portfolio optimization, and lifecycle planning.
• Lead launch excellence initiatives by coordinating cross-functional teams to ensure successful product commercialization.
• Collaborate closely with sales teams to develop effective go-to-market strategies and improve field execution.
• Design and oversee marketing campaigns, promotional materials, and scientific communication in compliance with regulatory guidelines.
• Organize and support medical conferences, CMEs, KOL engagements, and other scientific events.
• Conduct market research, competitive analysis, and customer insights to identify growth opportunities and optimize marketing strategies.
• Monitor brand performance, sales trends, market share, and campaign effectiveness using relevant KPIs.
• Lead, mentor, and develop product management teams while fostering collaboration across marketing, medical, regulatory, and sales functions.

Required Skills:

• 5-10 years of experience in Product Management or Brand Management within the pharmaceutical, healthcare, or life sciences industry.
• Proven experience in strategic brand management and product lifecycle management.
• Strong expertise in annual marketing planning, brand positioning, and product launch management.
• Experience collaborating with sales, medical affairs, regulatory, and commercial teams.
• Knowledge of therapeutic areas, pharmaceutical marketing practices, and regulatory compliance.
• Strong analytical skills with experience in market research, competitor analysis, and business planning.
• Excellent leadership, stakeholder management, presentation, and communication skills.
• Ability to manage multiple brands and prioritize initiatives in a fast-paced environment.

Preferred Qualifications:

• MBA in Marketing or equivalent postgraduate qualification.
• Experience managing high-value brands or specialty therapy portfolios.
• Exposure to digital marketing and omnichannel engagement strategies.
• Strong understanding of pharmaceutical compliance and ethical marketing practices.