Analytics Consultant - Customer Segmentation

What role you will play in team: You'll be a vital member of our analytics team, using data analysis and statistical modeling to segment customers and identify key drivers of customer behavior.

What you will do: You'll work closely with business stakeholders to define segmentation strategies, develop models, and deliver actionable insights that improve marketing effectiveness.

Key responsibility:

• Develop and implement customer segmentation strategies based on business needs.
• Perform statistical analysis and modeling to identify customer segments.
• Analyze customer data to understand behavior patterns and trends.
• Develop data visualizations and reports to communicate findings to stakeholders.
• Collaborate with marketing and sales teams to implement targeted campaigns.
• Continuously evaluate and refine segmentation models to improve accuracy.

Required Qualification and Skills:

• Bachelor's or Master's degree in Statistics, Mathematics, or a related field.
• Strong experience in statistical modeling and data analysis.
• Proficiency in SQL and data manipulation tools.
• Experience with data visualization tools (Tableau, Power BI).
• Excellent communication and presentation skills.
• Experience with customer relationship management (CRM) systems is a plus.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Work-life balance.
• Collaborative and supportive team environment.
• Access to state-of-the-art technology and tools.

A Day in the Life: You'll start by analyzing customer data, building models, and creating visualizations. You will then collaborate with marketing teams to discuss findings and strategy implementation. You'll review model performance metrics and explore refinements.