Packaging Designer

Packaging Designer

Company: BellaVita

Location: Gurugram

Experience: 2–5 Years

Department: Design / Product Development

About the Role

We are looking for a creative and detail-oriented Packaging Designer who can conceptualise and develop visually appealing, innovative, and functional packaging designs for our product portfolio. The ideal candidate should have a strong understanding of packaging aesthetics, materials, print production, and structural design, with the ability to translate brand identity and product requirements into impactful packaging solutions.

The role will involve working closely with the NPD, marketing, and product teams to develop packaging designs from initial concepts to final production.

Key Responsibilities

• Conceptualise and design innovative packaging for products across categories, including fragrances, skincare, personal care, and beauty.
• Develop packaging layouts, artwork, labels, cartons, sleeves, boxes, and other primary and secondary packaging elements.
• Create design concepts that align with brand guidelines, product positioning, and consumer expectations.
• Prepare print-ready artwork, dielines, mock-ups, 3D renders, and packaging layouts.
• Work on typography, colour combinations, graphics, finishes, and visual elements to enhance packaging aesthetics.
• Coordinate with NPD, marketing, product development, and printing vendors to ensure design feasibility and execution.
• Understand packaging materials, printing techniques, finishes, and production processes.
• Review samples and printed proofs to ensure colour accuracy, artwork quality, dimensions, and design consistency.
• Work on multiple packaging projects simultaneously while ensuring timely delivery.
• Explore market trends, competitor packaging, and innovative design concepts to keep packaging fresh and differentiated.
• Ensure all packaging artwork follows relevant product labelling and regulatory requirements.

Requirements

• Bachelor's degree or diploma in Graphic Design, Packaging Design, Visual Communication, or a related field.
• 2–5 years of experience in Packaging Design, preferably within FMCG, beauty, cosmetics, fragrance, or personal care.
• Strong proficiency in Adobe Illustrator, Photoshop, and other relevant design tools.
• Experience in creating packaging artwork, dielines, mock-ups, and print-ready files.
• Understanding of printing processes, packaging materials, finishes, and production requirements.
• Strong sense of aesthetics, typography, colour theory, and brand communication.
• Ability to convert creative concepts into practical and production-ready packaging designs.
• Strong attention to detail, time management, and coordination skills.