Intern - Marketing CRM Campaign

The CoinDCX Journey: Building Tomorrow, Today

At CoinDCX, we believe CHANGE STARTS TOGETHER. You are the driving force that will help us make Web3 accessible to all.

In the last six years, we have skyrocketed from being Indias first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. 

While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us! 

Inside CoinDCXs Business and Strategic Alliances Team:

Our Business and Strategic Alliances team drives innovation by forging key partnerships that enhance our offerings and market reach. We thrive on collaboration and strategic thinking to create value for CoinDCX and our partners. If youre a visionary with a knack for building meaningful alliances, join us in driving the strategic direction of digital finance.

About the Role

We are looking for a data-driven and creative Growth Marketing Intern to join the CoinDCX Business Partner team. In this B2B2C role, you will act as a catalyst for our partner channel, driving the acquisition of Business Partners and helping them succeed in bringing new users to the crypto ecosystem.

What You’ll Do

1.Retention, Cross-Sell & Lifecycle (The Farmer)

• Journey Mapping: Identify cross-sell opportunities within the Business Partner lifecycle. Plan and execute campaigns via Push, In-App, Email, WhatsApp, and Product Journeys to cross-sell high-revenue products.
• Gamification: Drive gamified and incentive-based programs with a strong social element.

2. Analytics & Optimization (The Analyst)

• Data Detective: Partner with the Analytics team to dig deep into campaign data. You won't just report numbers; you will provide actionable insights to identify new opportunities.
• ROI Measurement: Supervise the monitoring of campaign success and maintain regular measurement of ROI.
• Market Research:
  
  Utilize partner feedback, adoption data, and competitive analysis to identify new campaign enhancements and understand user segmentation/cohorts.

3. Lead Acquisition & Campaign Execution (The Hunter)

• Run the Engine: Independently drive growth campaigns to acquire B2B leads (prospective Business Partners), specifically targeting the Equity and Finance industry.
• Channel Management: Execute and optimize digital ads, email campaigns, and social media marketing campaigns (LinkedIn/Twitter) to generate high-quality leads.
• GTM Support: Assist in leading Go-To-Market (GTM) plans for new products, working closely with internal stakeholders to iterate on launch strategies.

You’ll Excel in This Role If You

Core Requirements

• Education: You must be either a graduate already or pursuing a Bachelor’s degree, preferably in Business, Marketing, Finance or Engineering.
• Availability: You must be available full-time to work from the office in Bengaluru.
• Commitment: Willingness to dedicate a minimum of 3 months. Tenure can be extended based on performance.

Technical & Professional Competency

• Tool Proficiency: Practical expertise with tools is highly valued (e.g., MoEngage, CleverTap, Plotline, AppsFlyer or opensource / AI tools as well).

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• Problem Solving: Excellent creative thinking and analytical skills.

Why This Role Matters & What’s In It For You

You’ll work closely with senior leadership, influence high-stakes decisions, and create visible impact in one of the world’s fastest-evolving industries. Your work will help create an entirely new business vertical from scratch, eventually contributing to Billions of dollars in monthly trading volumes of crypto derivatives on CoinDCX. 

Hiring Process

Here’s what your journey with us looks like:

1. Application Review – We assess for skills, alignment, and intent
2. Recruiter Connect – A short conversation to understand you better
3. Functional Round(s) – Deep dive into your approach, craft, and problem-solving
4. Assignment / Simulation Round –
5. A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
6. Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
7. Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit

Where We Work

We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.

With this belief, we operate as a work-from-office organisation. This role is based out of our Bangalore office, where energy, alignment and innovation move in real time.

Ready to Build What’s Next?

If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.

Join CoinDCX and help us make crypto accessible to every Indian, together.