Digital Marketing Specialist

Job Title: Media Buyer Search Arbitrage (GDN & TikTok)

Location: Panchkula, Haryana (In-office)

Employment Type: Full-Time

About the Role

We are looking for a Media Buyer to manage Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. This role involves end-to-end campaign ownershipfrom keyword research and campaign setup to daily optimization and ROI improvements. The ideal candidate should have a solid foundation in digital marketing metrics and a data-driven mindset to make informed performance decisions.

Key Responsibilities

• Research and identify profitable keyword segments and traffic opportunities.
• Create, launch, and manage Search Arbitrage RSOC campaigns across GDN and TikTok.
• Continuously monitor campaign health, track metrics, and adjust bids to improve ROI.
• Develop creative and audience tests to refine targeting and improve revenue performance.
• Use data insights to make strategic adjustments and proactively address performance issues.
• Stay aware of emerging AI tools and automation techniques that can enhance campaign efficiency.
• Maintain consistent performance tracking and reporting for internal review.

Requirements

• Strong understanding of digital marketing concepts and traffic monetization models.
• Familiarity with metrics like CTR, CPC, RPM, CPA, and ROAS.
• Experience with campaign optimization, creative testing, and audience scaling.
• Analytical mindset with comfort in interpreting performance reports.
• Basic knowledge of search arbitrage and ad network ecosystem.
• Bonus: Awareness of how AI is being leveraged in performance marketing workflows.
• Preferred Qualifications
• 13 years of experience in media buying or performance marketing.
• Prior hands-on experience running campaigns on GDN or TikTok Ads.
• Self-driven and comfortable operating in an independent role