Digital Marketing Specialist

Role overview

• Were looking for a hands-on Media Buyer to plan, launch and optimise paid acquisition
• across Meta Ads and Google Ads. Youll own campaign execution, measurement and
• performance reporting, working closely with creative, content, product and analytics.
• The funnels differ by product: in one case the outcome is a qualified demo, in the other a
• paid subscriber rather than an install. This role is accountable for spend efficiency, not
• campaign volume. We care about cost per paying customer, and about whether the tracking
• underneath that number can be trusted.

Key responsibilities

• Plan, launch and manage campaigns across Meta Ads and Google Ads.
• Translate business goals into campaign structures, audiences, budgets and testing
• plans.
• Monitor spend, delivery, conversion quality and funnel performance daily.
• Optimise against agreed outcomes — qualified leads, initial checkouts, paid
• subscriptions or revenue.
• Run structured tests across creative, audiences, offers, placements and landing pages.
• Manage app install and in-app event campaigns, including creative testing cadence
• and audience structure.
• Write clear, evidence-based creative briefs with designers and writers.
• Audit pixels, events, UTMs and attribution flows with product and analytics.
• Reconcile platform reporting against product analytics and payment data rather than
• relying on a single dashboard. Where sources disagree, find out why.
• Maintain a documented test log: what was tested, the result, the decision taken.
• Produce concise weekly reports covering results, insights, risks and next actions.
• Flag broken tracking, conversion bottlenecks and wasted spend early.

Requirements

• 2–5 years managing paid campaigns, with hands-on ownership of both Meta and
• Google. Tell us the monthly budgets and what they produced.
• Strong understanding of campaign structure, bidding, targeting, remarketing and
• creative testing.
• Ability to read a conversion funnel and diagnose whether a problem sits in traffic,
• creative, tracking, product or checkout.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion APIs, UTMs
• and spreadsheet-based reporting.
• Understanding of where platform-reported conversions overstate reality, and how to
• verify.
• Strong numerical judgment and disciplined budget management.
• Clear communication: what changed, why, and what happens next.
• A habit of separating verified results from estimates. Willingness to say a channel isnt
• working.

Good to have

• Experience with subscription apps, SaaS, mobile attribution or lead generation
• funnels.
• Familiarity with Mixpanel or PostHog.
• App install and in-app event campaign experience, ideally in India.
• Understanding of landing page CRO and lifecycle retargeting.
• How success will be measured
• Cost and quality of acquired customers and leads.
• Accuracy and reliability of campaign measurement.
• Speed and quality of testing and optimisation.
• Reduction in wasted spend and unresolved tracking gaps.
• Clarity and usefulness of reporting and recommendations.

What we offer

• Full ownership of paid acquisition across two products with genuinely different
• funnels.
• A team that treats measurement as part of the job rather than someone elses problem.
• Direct working relationships with product, analytics and creative.
• Competitive salary and benefits.

How to apply

• Send your resume, examples of campaigns you have personally managed, approximate
• monthly budgets handled, results achieved, current compensation, expected compensation
• and notice period. Anonymise confidential client information where needed.
• In your application, describe one campaign where the platforms reported results and the
• actual business result disagreed, and what you did about it