Digital Marketing

Role’s Responsibilities

• Implement digital marketing activities across a broad range of digital marketing channels for Wyred/ Idex (SEO, SEM, SMM, Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Influencer Marketing, Video Marketing, Mobile Marketing, Display Advertising, Remarketing/Re targeting, Native Advertising, Chatbots and Messaging Apps)
• Promote the company’s services by addressing or predicting clients’ objectives
• Interact with clients / brands to understand their Digital Marketing requirements.
• Work along with the content development team in producing digital communication creatives for brands & clients.
• Manage and maintain the company’s owned media including websites, mobile apps, and email/ CRM Tool
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Responsible for auditing & assessing campaigns & preparing reports.
• Create a detailed report structure for all campaigns across platforms / channels

• Create high-quality, engaging content for various digital channels, including blog posts, social media posts, and email newsletters
• Optimize content for search engines to improve website visibility
• Manage website content and ensure it is up-to-date and consistent with brand messaging
• Use social media management tools to schedule and post content, engage with followers, and monitor performance Marketing Strategy and Planning
• Assist in developing and implementing digital marketing strategies aligned with overall business objectives
• Analyze market trends and competitor activities to identify opportunities for growth
• Conduct keyword research and competitor analysis to inform content creation and SEO strategies
• Help develop and manage social media calendars and content for various platforms
• Assist in creating and managing email marketing campaigns
• Track and analyze digital marketing campaign performance and make recommendations for improvement

• Assist in developing and implementing digital marketing strategies aligned with overall business objectives
• Analyze market trends and competitor activities to identify opportunities for growth
• Conduct keyword research and competitor analysis to inform content creation and SEO strategies
• Help develop and manage social media calendars and content for various platforms
• Assist in creating and managing email marketing campaigns
• Track and analyze digital marketing campaign performance and make recommendations for improvement

Requirements Job Specification

Qualification: Graduate or Post Graduate. (Digital marketing certifications would be an added advantage)

Experience: Min 6 months-2 years of experience in developing and implementing digital marketing strategies

Salary: Open to discussion

Shift: Flexible with 6 days, WFOffice

Location: Kudlu Gate, Bangalore