Creative Strategist Ads Production

Work Timings: 10:15 AM 7:15 PM

Working Days: 5 Days a Week (We Chose Work-Life Balance Over the Education Industry Norm)

Work Mode: 100% Work from Office

Location: Andheri (West), Mumbai

Reports to: Brand Manager

About IIDE

IIDE is India's leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in today's digital-first world.

Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.

About the Role

As a Creative Strategist Ads Production at IIDE, you will own the creative process from ideation and scripting to production, delivery, and performance feedback. You will drive the development of compelling video ads and social media content that align with campaign objectives and business goals.

You will bridge the gap between strategy, creative execution, and performance marketing by building a strong bank of content angles, hooks, and formats; planning monthly creative output; and coordinating with designers, video editors, and cross-functional teams. You will also leverage AI-powered tools to improve production efficiency, accelerate creative experimentation, and strengthen content performance across paid and organic channels.

What You'll Do

• Creative Strategy & Ad Ideation
  Develop creative concepts, ad angles, hooks, scripts, and storytelling frameworks aligned with campaign objectives.
  Build a structured bank of creative ideas, formats, and messaging variations for continuous testing and experimentation.
  Develop content strategies for Top Funnel, Middle Funnel, and Bottom Funnel audiences.
  Translate marketing objectives and audience insights into compelling, performance-driven creatives.
• Video Production & Creative Direction
  Oversee video production from concept development and storyboarding to shoot execution and final delivery.
  Plan and direct video shoots, ensuring smooth on-ground coordination and adherence to creative and technical requirements.
  Review video edits and provide actionable feedback on pacing, storytelling, motion graphics, colour correction, sound design, and brand consistency.
  Ensure efficient production workflows across Adobe Premiere Pro, After Effects, and other relevant creative tools.
• Ad Creative Planning & Performance
  Plan monthly creative output across paid ads, organic social media, and retention campaigns.
  Collaborate with the Paid Ads team to develop creatives that support campaign objectives, audience targeting, and conversion goals.
  Understand short-form video performance metrics, including hook effectiveness, audience retention, CTA placement, and creative fatigue.
  Use campaign feedback and performance insights to identify opportunities for creative improvement and new content experiments.
• Content Planning & Social Media
  Build content pillars, themes, and messaging frameworks to drive audience engagement and sustained growth.
  Maintain content calendars, coordinate campaign rollouts, and ensure timely publishing across relevant platforms.
  Ensure consistency in brand voice, visual identity, and messaging across social media channels and advertising campaigns.
  Coordinate with Events, Design, Academic, and Marketing teams to align content with ongoing initiatives.
• Team Management & Workflow Optimization
  Coordinate and guide designers, video editors, social media associates, and interns to ensure timely delivery of high-quality creatives.
  Establish clear briefs, production timelines, review processes, and quality standards.
  Use AI-powered creative tools to improve production efficiency, generate variations, and experiment with new creative approaches.
  Maintain an organized library of video files, project assets, scripts, briefs, and final creative deliverables.
• Additional Duties
  Stay updated on emerging creative trends, platform formats, advertising practices, and AI-driven production tools.
  Identify opportunities to improve creative workflows, production quality, and collaboration across teams.
  Perform any other reasonable duties as requested by management, aligned with the broad scope of the position.

Who You Are

• Must-Have:
  36 years of experience in video production, digital content creation, ad creative production, or social media marketing.
  A portfolio showcasing video ads, social media content, creative campaigns, or related work.
  Strong understanding of performance-driven creative principles, including hooks, retention curves, storytelling, and CTA placement.
  Excellent communication, storytelling, organizational, and creative problem-solving skills.
  Experience coordinating or managing small creative, content, or production teams.
  Ability to manage multiple projects, meet deadlines, and maintain quality under pressure.
  Strong understanding of content planning, creative development, and the relationship between creative execution and campaign performance.
• Should Have:
  Hands-on proficiency in Adobe Premiere Pro, After Effects, or similar video editing and production tools.
  Experience developing ad creatives for paid social campaigns and testing multiple creative variations.
  Familiarity with content funnel strategies across awareness, consideration, and conversion stages.
  Experience collaborating with performance marketing, design, and social media teams.
  Comfort with AI-powered creative tools and the ability to incorporate them into production workflows.
• Nice to Have:
  Experience with motion graphics, advanced video editing, and creative direction for advertising campaigns.
  Familiarity with creative performance analytics and data-informed creative optimization.
  Experience working in a fast-paced digital marketing, advertising, or education environment.
  Knowledge of emerging AI video generation, editing, scripting, and creative experimentation tools.

Why Join IIDE?

• Work with one of India's fastest-growing digital education brands.
  Own the creative process from ideation to production and performance feedback.
  Gain exposure to performance marketing, paid advertising, organic social media, and retention campaigns.
  Experiment with AI-powered tools and innovative creative production workflows.
  Collaborate with cross-functional teams and influence creative strategy at scale.
  Grow in a collaborative, fast-paced environment that values creativity, experimentation, and measurable impact.

Who You'll Thrive As

• Thinks strategically about creative ideas and understands how they influence audience behaviour and campaign performance.
  Can turn marketing objectives into compelling scripts, video concepts, and advertising creatives.
  Balances creative storytelling with performance-driven thinking.
  Takes ownership of projects from the initial brief to final delivery.
  Enjoys collaborating with designers, editors, and marketing teams to bring ideas to life.
  Is proactive about testing new hooks, formats, creative angles, and AI-powered tools.
  Thrives in a fast-paced environment and consistently delivers high-quality work on time.