Deputy General Manager - Growth Management - UPI
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Job Description
- Drive/Execute growth marketing campaigns for our UPI business, focused on key metrics in terms of user growth management and PL management-Paytm Bank.
- Execute data based experiments: Segment customer base on various transactional/behavioral features design effective 'reach out' programs for them in the form of these marketing campaigns
- End-to-end consumer lifecycle management
- Monitor funnel metrics (CTR, Reach Conversion rate) and implement growth hacks through optimizing user experience, content, messaging and communication optimization to reduce leakages in the funnel.
- Ensure optimum utilization of growth tools and adoption of best practices.
- Work closely with the Product Management, Central CLM, Tech, Marketing, Design, Content, PR ATL teams.
- Suggest new features/product innovations whenever necessary basis understanding of consumer behavior
Skills
Public PolicyAnalytical CapabilitiesQuantitative And QualitativeProblem SolvingStrategic ThinkingArea ExpertiseCritical ThinkingStakeholder ManagementProject ManagementFinanceBusinessEconomicsAccountingLawAml/ctfCrmBuild RelationshipMortgagesFinancial ServicesEffective PlanningTime ManagementSalesMarketingDelegate AcquisitionIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Founded in 2015 with an aim to spearhead the growth of Indian Startup Ecosystem, iii Consulting Pvt. Ltd. is a Startup Studio that provides Capital and Consulting Support to Indian Startups with a great idea to incubate and incorporate at a large scale. We are currently present in Financial Technology, Food and Beverages, Fitness and Lifestyle and Event Technology in Hyderabad, Bangalore, Mumbai and Singapore. The three i s we stand for are ideate, incubate and incorporate. If you have an Action Plan but need Capital and Operational Support to bring it to fruition, we would love to collaborate and help your dream come true!
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