Vice President - Product Marketing - Consumer Internet

Department Icon Management/ Strategic Consulting
Posted: 3 years ago
9-20 years
Kolkata
Management/ Strategic Consulting
Work From Office
Full Time

Posted: 3 years ago
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Job Description


About The Role
  • We are looking for Product Marketing leaders under Growth Management for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content design detail and care about how your work impacts millions of users daily, we want you!

Expectations/Requirements

  • Drive/Execute full stack data driven Performance Marketing campaigns, focused on key metrics in terms of CAC, Social Media Marketing, Search Engine Marketing, Display Advertising, Email Marketing, CLM.

  • Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on day-day basis.

  • Deploy successful marketing campaigns and take ownership right from ideation to implementation:

  • Manage end-to-end consumer lifecycle management for the business vertical.

  • Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.

  • Monitor customer funnel identify new levers of growth and apply them to the business

  • Suggest new features/product innovations whenever necessary basis understanding of consumer behaviour.

Superpowers/ Skills that will help you succeed in this role:

  • Degree in engineering or related field from reputed colleges.

  • Should have minimum 8+ years of relevant experience in Consumer internet industry.

  • Must be data driven with strong problem solving and analytical skills.

  • High degree of ownership in taking things to completion.

  • Ability to multitask and work on diverse range of requirements.

  • Excellent communication skills with ability to handle complex negotiations.

Compensation: If you are the right fit, we believe in creating wealth for you, With enviable 400 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,This job is provided by Shine.com

Skills

MarketingPublic PolicyAnalytical CapabilitiesQuantitative And QualitativeProblem SolvingStrategic ThinkingArea ExpertiseCritical ThinkingStakeholder ManagementProject ManagementFinanceBusinessEconomicsAccountingLawAml/ctfCrmBuild RelationshipMortgagesFinancial ServicesEffective PlanningTime ManagementSalesMarketingDelegate Acquisition

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About Company

Founded in 2015 with an aim to spearhead the growth of Indian Startup Ecosystem, iii Consulting Pvt. Ltd. is a Startup Studio that provides Capital and Consulting Support to Indian Startups with a great idea to incubate and incorporate at a large scale. We are currently present in Financial Technology, Food and Beverages, Fitness and Lifestyle and Event Technology in Hyderabad, Bangalore, Mumbai and Singapore. The three i s we stand for are ideate, incubate and incorporate. If you have an Action Plan but need Capital and Operational Support to bring it to fruition, we would love to collaborate and help your dream come true!

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