Campaign Officer

Company Overview IIT Kanpur Development Foundation (IITK DF) is a Section 8, not-for-profit company established by IIT Kanpur with the purpose of engaging with external stakeholders such as alumni, corporates, foundations, and philanthropists in India and across the globe, and raising funds to meet its long-term growth aspirations. Such offices are called Development Offices in universities of global repute.

Position: Officer - Campaigns

Location: IITKanpur Development Foundation (IITK DF), Noida

Reporting to: Senior Manager - Campaigns

Responsibilities and Expectations Officer - Campaigns Roles & Responsibilities

The Campaign Officer will support the planning, coordination, and execution of alumni engagement campaigns at IIT Kanpur. The ideal candidate should have a flair for communication, basic knowledge of digital campaigns, CRM software like Zoho or similar, email tools, WhatsApp business, and a willingness to learn and grow in a mission-driven environment.

SUPPORT IN CAMPAIGN PLANNING & EXECUTION

? Assist in the execution of alumni engagement campaigns across email, WhatsApp, and digital platforms.

? Coordinate campaign calendars, content, and follow-ups for various institutional events and alumni programs.

? Ensure timely rollout of communication materials and backend coordination with internal teams.

? Sharing timely reports and learning with the campaign manager.

TECHNICAL & TOOL KNOWLEDGE

? Should have basic working knowledge of email marketing tools like Zoho Campaigns or similar.

? Familiar with WhatsApp Business campaigns (via Meta Business Manager) is a plus.

? Willing to explore digital tools like Meta Ads, LinkedIn Ads, and analytics dashboards to support campaign learning.

CONTENT COORDINATION & EMAIL MARKETING

? Draft templates & content for the campaigns using email marketing tools. ? Work with the communications and design teams to ensure messages are clear, relevant, and aligned with campaign objectives.

? Track performance of mailers (open rate, CTR, bounce rate) and report insights for future planning.

DATA ANALYTICS & TARGETING

Use data-driven insights to segment alumni and donors, should be proficient in MS Excel.

Collaborate with the data team to build dashboards and reports for campaign performance, donor analysis, and alumni profiles.

Run A/B testing, monitor KPIs (CTR, conversion, open rate), and optimize content and targeting strategies for improved outcomes. DATA & PRESENTATION SUPPORT

Maintain campaign databases and alumni contact lists with accuracy and consistency.

Use Excel to clean, segment, and analyse data for campaign targeting and reports

Support in building presentations and campaign reports using PowerPoint for internal reviews and documentation.

DesiredProfile

Graduate MBA (preferred)

23 years of relevant experience

Strong written and verbal communication skills.

Detail-oriented, organized, and able to manage multiple deadlines.

Eager to learn, take initiative, and grow within the campaigns and alumni engagement space.

Open to working in a dynamic environment, including occasional travel or event support as required. Travel Requirements

Minimal (10%)

How to Apply Please share your CV and a short cover letter at [HIDDEN TEXT]