Campaign Officer

: Officer Campaigns

Location Noida

Reporting to: Senior Manager - Campaigns

Company Overview

IIT Kanpur Development Foundation (IITK DF) is a Section 8, not-for-profit company established by IIT Kanpur

with the purpose of engaging with external stakeholders such as alumni, corporates, foundations, and

philanthropists in India and across the globe, and raising funds to meet its long-term growth aspirations. Such

offices are called Development Offices in universities of global repute.

We are seeking to appoint a Manager - Campaigns

SUMMARY OF THE OVERALL JOB

The Campaign Executive will support the planning, coordination, and execution of alumni engagement

campaigns at IIT Kanpur. The ideal candidate should have a flair for communication, basic knowledge of

digital campaigns, CRM software like Salesforce or ZOHO, email tools, WhatsApp business marketing tool

and a willingness to learn and grow in a mission-driven environment.

KEY FUNCTIONS / RESPONSIBILITIES

Assist in the execution of alumni engagement campaigns across email, WhatsApp, and digital

platforms.

Coordinate campaign calendars, content, and follow-ups for various institutional events and alumni

programs.

Ensure timely rollout of communication materials and backend coordination with internal teams.

Sharing timely reports and learning with the campaign manager.

TECHNICAL & TOOL KNOWLEDGE

Should have basic working knowledge of email marketing tools like Zoho Campaigns or similar.

Familiarity with WhatsApp Business campaigns (via Meta Business Manager) is a plus.

Willing to explore digital tools like Meta Ads, LinkedIn Ads, and analytics dashboards to support

campaign learning.

CONTENT COORDINATION & EMAIL MARKETING

Draft templates & content for the campaigns using email marketing tools.

Work with the communications and design teams to ensure messages are clear, relevant, and aligned

with campaign objectives.

Track performance of mailers (open rate, CTR, bounce rate) and report insights for future planning.

DATA ANALYTICS & TARGETING

Use data-driven insights to segment alumni and donors, and should be proficient in IMS Excel.

Collaborate with the data team to build dashboards and reports for campaign performance, donor

analysis, and alumni profiles.

Run A/B testing, monitor KPIs (CTR, conversion, open rate), and optimise content and targeting

strategies for improved outcomes.

DATA & PRESENTATION SUPPORT

Maintain campaign databases and alumni contact lists with accuracy and consistency.

Use Excel to clean, segment, and analyse data for campaign targeting and reports

Support in building presentations and campaign reports using PowerPoint for internal reviews and

documentation.

PERSONAL ATTRIBUTES

Strong written and verbal communication skills.

Detail-oriented, organised, and able to manage multiple deadlines.

Eager to learn, take initiative, and grow within the campaigns and alumni engagement space.

Open to working in a dynamic environment, including occasional travel or event support as required.

EDUCATION AND EXPERIENCE

? Graduation; MBA (preferred)

? 2-3 years of relevant experience

Travel Requirements

Up to 10%

How to Apply

Share your CVs and a cover letter at [HIDDEN TEXT]