Marketing Content Manager

MANAGER - CONTENT MARKETING

Location: Noida | Experience: 7-8 Years

Role & Responsibilities

1. Content Strategy & Development:

Create, implement, and oversee a comprehensive content marketing strategy aligned with

business goals.

Develop engaging, SEO-friendly content across multiple platforms, including blogs, social media,

email campaigns, and other collaterals.

Collaborate with internal teams and external stakeholders to produce high-quality, on-brand

content.

Supervise video and graphic content creation.

2. Digital & Social Media Marketing:

Design and manage innovative digital and social media campaigns for various platforms like

LinkedIn, X and Facebook.

Analyze and report on social media performance, providing actionable insights to optimize

reach, engagement, and conversion.

3. Event Marketing Coordination:

Plan and execute content ideas for on-ground events.

Coordinate with in-house teams to align content strategy with broader marketing goals.

4. Market Research & Trend Monitoring:

Stay updated on market trends, peer/competitor activities, and emerging content formats.

Provide data-driven recommendations to enhance content strategies and improve target

audience engagement.

Preferred candidate profile

Education:

Bachelors degree in Advertising, Mass Communication, or a related field. A masters degree or equivalent in a related field is a plus.

Experience:

7-8 years of experience in content marketing, or a related role within Marketing domain.

Proven track record of managing successful marketing campaigns.

Preferred Education industry background (not mandatory).

Experience working with media, agencies, or entertainment production houses is an advantage.

Technical Skills:

Proficiency in content creation tools and platforms.

Familiarity with social media management and analytics tools (e.g., Hootsuite, Google Analytics).

Soft Skills:

Excellent written and verbal communication skills.

Strong negotiation and stakeholder management abilities.

Ability to meet tight deadlines.

Creative problem-solving and strategic thinking.

Should be open to travel to head office (Kanpur), as and when required.