Market Research Analyst

Company Description

IKIO is a leading U.S.-based LED lighting manufacturer specializing in Commercial, Industrial, Multi-family Residential/Hospitality, Hazardous Location, and Solar Outdoor applications. Known for its innovative approach and vertically integrated infrastructure, IKIO delivers high-quality, energy-efficient LED lighting solutions and provides services such as lighting audits, power quality improvement, installations, and financing options.

Role Description

We are looking for a Market Research Analyst to support our B2B LED lighting business by researching markets, customers, and competitors. The role involves using market research and marketing software to gather insights that help sales, marketing, and leadership make informed decisions.

Key Responsibilities

• Conduct market research to understand trends in the LED lighting industry
• Analyse competitors, including products, pricing, positioning, and distribution channels
• Research target customers such as distributors, contractors, and commercial buyers
• Use research and marketing tools to collect and organise market data
• Prepare simple, clear reports and presentations with key findings
• Support sales and marketing teams with market and competitor insights

Qualifications

• Bachelors or Masters degree in Business, Marketing, Economics, or a related field
• 1-2 years of experience in market research
• Experience of using CRM tools (Salesforce, HubSpot, Apollo, Sales Navigator)
• Experience in market research, B2B, or manufacturing industries preferred
• Experience in US Market preferred
• Knowledge of LED lighting or electrical products is a plus