Chief Marketing Officer - Metals & Mineral Industry - IIM/XLRI

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• A large, diversified metals & mineral group is seeking an experienced to lead marketing, digital strategy and brand growth across Indian and global B2B markets.
• The role will drive market positioning in steel ecosystem, alumina for alloys, fire-retardants & food-grade applications, and accelerate demand for sustainable materials.
• 15+ years in marketing leadership
• 8+ yrs in metals/steel/mining preferred
• Build marketing strategy for steel, metal fabricators & food processing clients
• Launch campaigns for alumina-based products, alloys & specialty applications
• Drive digital marketing, CRM, SEO, events & lead-gen programs (Steel Expo, Metalex etc.)
• Strengthen ESG & green steel branding for sustainability positioning
• Manage budgets, analytics, ROI tracking & pipeline influence reporting
• Lead India-wide marketing team & cross-functional collaboration with BD & operations
• Bachelors in Marketing/Business/Engineering; MBA preferred (IIM/XLRI)
• Strong B2B and industrial marketing experience - steel/metals/mining exposure ideal
• Skilled in CRM, digital marketing, analytics, brand building & stakeholder networks
• Ability to navigate standards/regulatory landscape (BIS, FSSAI) and export environments
• This is a high-impact leadership opportunity for someone who can scale brand visibility, drive market share expansion, and lead growth in green steel & industrial minerals space.