Head - Marketing

Job Profile:
- The Head - Marketing will lead the overall marketing and brand strategy working closely with the Editor-in-Chief and senior leadership.
- The role will be responsible for strengthening the brand's premium market positioning, driving brand awareness, audience growth, readership, engagement and commercial value across print, digital, social, events and experiential platforms.
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- The role will develop and execute the annual marketing strategy and calendar, including target audiences, campaigns, budgets, priorities and measurable KPIs.
- The Head - Marketing will lead 360-degree integrated campaigns around magazine launches, covers, special issues, editorial franchises, digital initiatives, events, awards and brand IPs across print, website, social media, video, PR, influencers, partnerships, paid media and on-ground experiences.
- The role will drive audience acquisition and engagement using consumer insights, platform data and cultural trends, while working closely with Circulation & Subscriptions on acquisition, retention, subscription and membership campaigns.
- The position will also collaborate with Ad Sales to develop strategic brand partnerships, sponsorships and co-marketing opportunities, and with Events teams to promote and amplify signature events and IPs.
- The role will manage PR, influencer and creator engagement, luxury and premium brand relationships, marketing budgets, agencies and vendors, while tracking campaign performance, ROI, audience growth, traffic, conversions, subscriptions and event participation.
- The Head - Marketing will also monitor competitors, consumer behavior and industry trends to identify new opportunities for innovation and growth.
Profile Description:
- The ideal candidate should have strong experience in brand marketing, consumer marketing and integrated campaign management, preferably within premium media, luxury, fashion, beauty, lifestyle, entertainment or other consumer-facing businesses.
- The candidate should combine strategic thinking with creative instincts, digital fluency and strong commercial awareness, with a proven ability to drive audience growth, engagement, consumer acquisition and brand visibility.
- Strong experience in 360-degree marketing, digital and social media, partnerships, influencer marketing, PR, events and experiential marketing is important.
- The candidate should have excellent stakeholder management, communication and negotiation skills, along with experience managing budgets, agencies and external partners.
- A strong understanding of the luxury, fashion, beauty, culture and lifestyle ecosystem, supported by a data-driven approach to marketing performance and ROI, will be essential.