Marketing Manager

Role & responsibilities

About the Role

We are looking for a dynamic, strategic, and result-oriented Marketing Manager to lead our marketing initiatives, strengthen brand positioning, drive lead generation, and support business growth across digital and offline channels. The ideal candidate should have strong expertise in brand management, digital marketing, content strategy, campaign execution, and marketing analytics, along with the ability to work closely with sales and business teams.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and implement marketing strategies aligned with business objectives.
• Strengthen brand positioning and ensure consistent brand communication across all platforms.
• Plan and execute integrated marketing campaigns to increase brand awareness and market reach.
• Identify market trends, competitor activities, and new business opportunities.

2. Digital Marketing & Lead Generation

• Oversee digital marketing activities, including SEO, SEM, social media, email marketing, and paid campaigns.
• Develop strategies to generate qualified leads and improve marketing ROI.
• Monitor website performance, campaign effectiveness, and digital engagement metrics.
• Collaborate with the sales team to improve lead quality, conversion rates, and customer acquisition.

3. Content & Communication

• Drive content marketing strategies, including website content, blogs, brochures, case studies, presentations, and promotional materials.
• Coordinate with internal teams, designers, agencies, and content creators to develop engaging marketing assets.
• Ensure consistent brand messaging across digital and offline communication channels.

4. Offline Marketing & Events

• Plan and execute exhibitions, trade shows, conferences, product launches, and industry events.
• Manage marketing collateral, promotional activities, and brand visibility initiatives.
• Coordinate with external agencies, vendors, and event partners to ensure timely execution.

5. Team & Stakeholder Management

• Lead and coordinate the marketing team to ensure effective planning and execution.
• Work closely with sales, product, and senior management teams to align marketing initiatives with business goals.
• Manage marketing budgets, vendor relationships, and agency partnerships.
• Track team performance and ensure timely delivery of marketing projects.

6. Analytics & Performance Monitoring

• Define marketing KPIs and prepare regular performance reports.
• Analyse campaign performance, lead generation, conversion rates, and return on marketing investment.
• Recommend data-driven improvements to optimise marketing effectiveness and business outcomes.

Required Skills & Qualifications

• MBA in Marketing or a relevant qualification preferred.
• 710 years of experience in marketing, with proven expertise in managing integrated marketing activities.
• Experience in healthcare, dental, medical devices, healthcare technology, or B2B marketing will be preferred.
• Strong understanding of digital marketing, SEO/SEM, social media, content marketing, and lead generation.
• Experience in brand management, campaign planning, and marketing analytics.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Ability to manage multiple projects, lead teams, and work in a fast-paced business environment.

Interested candidates can share their updated CV along with their current CTC, expected CTC, and notice period.

mail me on : neema@ilusiondental.com

Mobile : 8976991413

Preferred candidate profile

Perks and benefits