Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Nagpur [On-site]

Company: ImmverseAI

Requirements:-

• Bachelors degree in Marketing, Digital Marketing, or a related field but however if you are a great problem solver, a dropout is also welcome.
• 2 to 3 years of hands-on experience in digital marketing and campaign management.
• Strong expertise in Google Ads, Facebook Ads, and email marketing tools.
• In-depth understanding of performance marketing and marketing funnels.
• Excellent communication and collaboration skills.
• Familiarity with GenAI tools is a plus.
• This position is based in Nagpur; candidates willing to relocate to Nagpur should apply.

Key Responsibilities:-

• Campaign Management: Plan, create, and execute multi-channel digital marketing campaigns, ensuring alignment with business objectives and KPIs.
• Performance Marketing: Optimize paid media campaigns (Google Ads, Facebook, Instagram, etc.) to maximize ROI, ensuring cost-effective results across all platforms.
• Social Media Advertising: Manage social media ad campaigns on platforms like Facebook, Instagram, and LinkedIn, focusing on targeting, creative, and reporting.
• Google Ads: Design and manage Google Ads campaigns, including Search, Display, and Video, and ensure continuous optimization for better performance.
• Email Marketing Campaigns: Create, schedule, and monitor email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. Ensure proper segmentation and targeting to increase engagement and conversions.
• Marketing Funnel: Develop and manage customer acquisition funnels, from awareness to conversion, by creating strategies that guide potential leads down the funnel through nurturing, remarketing, and retargeting.
• WhatsApp Automation: Set up and manage ad campaigns & broadcast on WhatsApp to drive engagement and conversions for specific marketing initiatives.
• Analytics & Reporting: Track, measure, and report on the performance of campaigns using tools like Google Analytics, social media insights, and email analytics to provide data-driven recommendations and optimize marketing efforts.

Collaboration & Strategy: Work closely with content, design, and sales teams to ensure that marketing strategies are executed effectively and meet business goals.

This position is for the Nagpur office, candidates willing to relocate to Nagpur may onlyapply.