Senior Branding Executive

Job Title: Senior Branding Executive

• Department: Marketing & Branding
• Location: Imperial School of Banking and Management Studies, Pune
• Experience: 3–4 Years
• Industry Preference: Higher Education, EdTech, Universities, Colleges, Training Institutes, or similar service industries.

Job Summary

We are seeking a creative and results-oriented Branding Executive to strengthen the brand presence of Imperial School of Banking and Management Studies across online and offline platforms. The ideal candidate will have experience in branding, content creation, campaign management, and marketing communications within the education sector or a similar industry.

Key Responsibilities

• 1. Develop and execute comprehensive marketing strategies to generate high-quality leads for all programs and services offered by Imperial.
• 2. Plan, manage, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms to maximize lead generation and conversions.
• 3. Drive organic growth through Search Engine Optimization (SEO) and manage paid campaigns through Search Engine Marketing (SEM).
• 4. Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns to enhance brand visibility and admissions outreach.
• 5. Manage and regularly update the institutes website, ensuring accurate content, improved user experience, SEO optimization, and effective landing pages for lead generation.
• 6. Coordinate with web developers, designers, and digital agencies for website enhancements and campaign execution.
• 7. Create and manage marketing content for websites, social media, email campaigns, brochures, presentations, and promotional materials.
• 8. Monitor and optimize campaign performance by analyzing KPIs such as lead quality, Cost per Lead (CPL), conversion rate, website traffic, and Return on Investment (ROI).
• 9. Work closely with the Admissions team to ensure effective lead allocation, nurturing, follow-up, and conversion.
• 10. Manage CRM and marketing automation tools to improve lead tracking and campaign effectiveness.
• 11. Plan and execute webinars, seminars, education fairs, school/college outreach activities, corporate events, and promotional campaigns to generate quality enquiries.
• 12. Build and maintain relationships with marketing agencies, media partners, vendors, and other stakeholders.
• 13. Conduct market research, competitor analysis, and identify new opportunities for lead generation and brand positioning.
• 14. Ensure consistency in Imperials brand identity across all online and offline marketing channels.
• 15. Prepare periodic MIS reports, campaign performance reports, and marketing analytics for management review.

Qualifications

• Bachelors degree in Marketing, Mass Communication, Business Administration, Journalism, or a related field.
• MBA/PGDM in Marketing is preferred.
• Experience
• 3–4 years of branding or marketing experience.
• Experience in Higher Education, EdTech, Universities, Colleges, or similar industries will be preferred.