Manager - Content Strategist (Chennai)

• Manager - Content Strategist (Chennai)
• Company: Important Business
• Job Location: Chennai, Tamil Nadu, India
• Employment Type: Full-time
• Experience Required: 5+ years
• Role Description:
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We are seeking a talented Manager - Content Strategist to join our dynamic marketing team. The ideal candidate will be responsible for bringing our brand's voice and message to life across various marketing channels. You will play a crucial role in developing and executing a comprehensive content strategy that embodies our brand's personality, ambition, and commitment to sustainability.<\/span>

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• Roles & Responsibilities:<\/span>
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• Develop and implement a comprehensive content strategy that aligns with our overall marketing goals and objectives.<\/span>
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• Identify target audiences, key messaging, and effective content formats for diverse channels.<\/span>
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• Lead the creation of high -quality, engaging content across various platforms, including blogs, social media, newsletters, and website copy.<\/span>
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• Oversee the content calendar, ensuring timely delivery and relevance of all content.<\/span>
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• Ensure all content reflects the brand's voice, personality, and values while resonating with our target audience.<\/span>
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• Collaborate with the design team to create visually appealing content that enhances storytelling.<\/span>
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• Monitor and analyze content performance metrics to assess effectiveness and identify opportunities for improvement.<\/span>
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• Use insights to refine the content strategy and optimize future campaigns.<\/span>
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• Work closely with the marketing team, stakeholders, and external partners to develop cohesive messaging and campaigns.<\/span>
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• Serve as a brand ambassador, representing our mission and vision in all content initiatives.<\/span>
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• Stay up -to -date with industry trends and best practices in content marketing and climate communication.<\/span>
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• Research to inform content development and strategies that engage audiences effectively.<\/span>
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• Skills & Qualifications:<\/span>
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• Bachelor's degree in Marketing, Communications, or related field.<\/span>
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• 5+ years of experience in content strategy, content marketing, or a related role, preferably within the sustainability or climate sector.<\/span>
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• Proven ability to create compelling content and develop innovative marketing strategies.<\/span>
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• Strong understanding of SEO, social media, and digital marketing principles.<\/span>
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• Excellent writing, editing, and verbal communication skills.<\/span>
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• Experience with content management systems and analytic tools.<\/span>
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• Demonstrated ability to work both independently and collaboratively in a fast -paced workplace.<\/span>
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• A passion for sustainability, climate change, and environmental issues.<\/span><\/span>
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• Requirements<\/h3>
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