Marketing Manager

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA==

Facebook Page: https://www.facebook.com/profile.phpid=100064152248422&mibextid=ZbWKwL

Job Title: Marketing Manager

Location: Ahmedabad - Onsite.

About Company:

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

• IMS People Possible, our flagship brand, provides Offshore Recruitment Services.
• IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services
• IMS Datawise specialises in Business Process Management Outsourcing Services
• IMS nHance provides Offshore Marketing Solutions.
• IMS Nucleii provides Offshore Managed IT Services.

Responsibilities

Brand & Positioning

• Own brand strategy, voice, and visual consistency for IMS Decimal across all digital and offline touchpoints
• Ensure all marketing communication is sharp, consistent, and aligned to business objectives across both markets independently

Demand Generation

• Design and execute multi-channel campaigns targeting UK and US staffing firms with clear MQL, SQL, and revenue contribution goals
• Drive campaigns across LinkedIn, paid media, email, SEO, and company websites with measurable outcomes on every activity

Content Marketing

• Lead creation and distribution of brand-aligned content — blogs, ebooks, case studies, emailers, decks, and digital assets
• Build content tailored to different stages of the buyer journey and adapted separately for UK and US audiences

Events & Conferences

• Own end-to-end event marketing for industry conferences and webinars across UK and US
• Deliver measurable lead capture outcomes across the full event cycle — pre-event, on-the-day, and post-event follow-through

CRM & Marketing Operations

• Own the marketing funnel inside Zoho CRM
• Work closely with sales and pre-sales on lead tagging, lifecycle tracking, and campaign attribution
• Ensure leadership always has a clear, accurate view of pipeline contribution from marketing

Cross-Team Alignment

• Work closely with sales and operations stakeholders to generate business leads and ensure marketing activity directly supports pipeline and revenue goals
• Act as the bridge between marketing, sales, and delivery — ensuring campaigns are informed by what is happening on the ground and results are fed back into strategy
• Align with pre-sales on account-based targeting, with delivery on case study and proof-of-concept content, and with leadership on market priorities and messaging

Team Leadership

• Lead and develop a cross-functional team across content, digital, branding, and automation
• Set the quality standard, hold timelines, and build team capability over time

Reporting & Insight

• Present regular performance reviews to VP Marketing — campaign results, brand metrics, and pipeline contribution
• Bring actionable recommendations, not just data.