Senior Digital Marketing Executive

Company name: IMS Group - Interactive Manpower Solutions Pvt Ltd.

Company Website: https://imsplgroup.com/

Division: IMS nHance

IMS nHance website: https://imsnhance.com/

Job Role: Digital Marketing Team Lead

Shift Timing: Flexible (UK/USA/AUS)

About Company:

IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services, and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, the Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 1,200 employees, who operate 24/7 to deliver exceptional service for your business.

Role Overview:

We are looking for a strategic and results-driven Digital Marketing Team Lead to join our team. The ideal candidate will be responsible for overseeing the development and execution of our clients digital marketing strategies. This role requires a blend of creativity, analytical skills, and leadership abilities to manage a team of digital marketing specialists and ensure the successful implementation of campaigns.

Key Responsibilities:

• Strategy Development and Execution:

1. Develop and implement comprehensive digital marketing strategies for clients to meet their business objectives.
2. Oversee the creation and execution of campaigns across various digital channels including SEO, PPC, social media, email marketing, and content marketing.
3. Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.

• Team Leadership and Management:

1. Lead, mentor, and manage a team of digital marketing specialists.
2. Conduct regular team meetings and performance reviews to ensure the team meets its goals.
3. Foster a collaborative and innovative team environment.
4. Recruit, hire, and onboard new team members, ensuring they align with company culture and objectives.
5. Provide ongoing training and development opportunities to enhance team skills and performance.

• Client Relationship Management:

1. Serve as the main point of contact for key clients, ensuring their needs are met and expectations exceeded.
2. Present campaign strategies, performance reports, and optimization plans to clients.
3. Build and maintain strong, long-term client relationships.

• Content and Creative Oversight:

1. Collaborate with the content and design teams to create compelling and effective marketing materials.
2. Ensure all content aligns with brand guidelines and client goals.

• Market Research and Trends:

1. Stay updated on the latest digital marketing trends, tools, and best practices.
2. Conduct market research to identify new opportunities and areas for growth.

• Budget Management:

1. Develop and manage budgets for digital marketing campaigns.
2. Ensure efficient allocation of resources and maximize ROI.

Required Tool experience: HubSpot