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Job Description
Job Title: Digital Marketing Executive Google Ads & SEM
Location : BKC, Mumbai
Performance Objectives:
- Plan and execute all our digital marketing, including Google Search Engine Marketing, with agencies
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to help create landing pages and optimise user experience
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies in the field of SEM
Key Performance Indicator
Lead generation - Monthly qualified new leads/prospects at efficient CPL, CPA, etc.
Website & traffic metrics - Monthly website traffic i.e., Returning vs. new paid visitors
Education
- BBA/MBA preferably in Marketing & Communications
- Prior experience in education or test preparation industry preferred
- Digital Marketing courses from reputed institutions.
- Google Ads Certified preferred
Skills
Digital MarketingGoogle AdsMarketing CampaignsMarketingSearch Engine MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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