Associate-SBCC

India Health Action Trust(IHAT)
Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 months ago
3-5 years
Lucknow
work from office
Posted: 2 months ago
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Applicants: 98+
Job Description
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Job Description

Key Responsibilities:
  • Development of high-quality IEC and BCC materials for various target audience on health program domains for various target audiences/channels
  • Execute SBC campaigns across various digital touchpoints, including WhatsApp-based platforms, IVR systems, and social media platforms, ensuring a seamless experience for the end-user.
  • Use digital analytics and feedback loops to monitor campaign performance, utilizing user engagement data to refine messaging and delivery schedules.
  • Support the development of Digital Direct-to-Client (D2C) messaging flows that empower frontline workers and beneficiaries with real-time health information.
  • Ensure messaging aligns with GoI guidelines, NHM communication strategies, and state IEC frameworks.
  • Development of digital SBCC plan with focus on branding and innovative and creative approach for maternal and reproductive health and FP.
  • Analyze the digital SBC activities and prepare analytical reports for further use of data for mid-course corrections.
Key Inputs expected from the Job Role
  • Review, analyze, and design digital SBCC activities
  • Execute demo and experimental digital SBC campaigns on maternal and reproductive health and support in further implementation of digital SBC activities.
  • Design digital IEC/BCC plan on health program domains
  • Digital SBC activities analysis and effective reports preparation
  • High-quality documentation- technical and communication writing
Miscellaneous
  • Support other team members as and when required
  • Support in developing content for quarterly newsletter-PAHAL
Free Workshop
Key Performance Indicators
  • Submission of high-quality digital SBC Flow, content for D2C platform
  • Submission of execution report of quality digital SBC campaigns for D2C platform
  • Submission of digital IEC/SBCC contents developed (posts, videos, scripts, creatives) as per approved plans and timelines
  • Submission of high-quality creative SBC materials on maternal and reproductive health
  • Submission of quality Impact assessment /evaluation plan and analytical reports
Work Experience:
Essential experience
  • 3-5 years experience in designing and implementing of digital SBC Communication campaigning/activities in the development sector
  • Experience in running Digital media activities
  • Experience in qualitative data analysis, report writing, and documentation
  • Excellent writing and editing skills (Hindi and English preferred)
  • Knowledge of social media platforms and digital engagement
  • Understanding of data and analytics for campaign optimization
  • Ability to work in multi-stakeholder, fast-paced environments
Preferred experience
  • Experience of working in maternal and reproductive health domain will be preferred

Looking to get Placed? Try our Placement Guarantee Plan

Education:
Required Qualification
  • Master s/P.G Diploma in Social Sciences/ Mass communication/Digital Media or equivalent qualification.
Preferred Qualification
  • Certificate course in any digital media/creative content writing
Key Competencies:
Behavioral
  • Strategic Thinking
  • Innovation Creative Thinking
  • Collaboration for Success
Functional
  • Advanced MS Excel for data analysis
  • Excellent written and verbal communication
  • Basic Digital Literacy
Domain
  • Knowledge on Social and Behavior Change communication
  • Knowledge on development of BCC tools
  • Media analysis and effective media planning

Skills

Data AnalysisNutritionAnalyticalSocial MediaContent WritingAnalyticsTechnical SupportMonitoringBrandingCampaign PerformanceDigital MediaMediaOptimizationSocial Media Platforms

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Important dates & deadlines?

Application Deadline

25 Apr 26, 04:53 PM IST

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Associate-SBCC

India Health Action Trust(IHAT)

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