Assistant Manager - Institutional Marketing

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 7 months ago
2-6 years
Kerala
Work from Office

Posted: 7 months ago
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Applicants: 98+
Job Description
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Job Description

    As the Team Manager in this role, your responsibilities will include:
    - Leading, mentoring, and motivating the branch CDO team through the Branch Team Lead.
    - Monitoring daily lead collection from all team members to ensure targets are consistently met.
    - Conducting regular team performance reviews, providing constructive feedback, and supporting skill development.
    - Ensuring accountability for lead quality and conversion rates.
    In the area of Institutional Marketing & Lead Generation, your tasks will involve:
    - Executing branch-specific institutional marketing plans in coordination with the Branch Team Lead.
    - Maintaining accurate, timely lead tracking and reporting systems.
    - Identifying and developing new institutional partnerships within the branch's operational area.
    - Building and maintaining relationships with local institutional decision-makers.
    Regarding Campaign Execution & Brand Management, you will be responsible for:
    - Planning, coordinating, and overseeing branch-level campaigns, presentations, and promotional events.

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    - Ensuring that brand guidelines are consistently applied in all marketing materials and activities.
    - Evaluating campaign performance and optimizing strategies based on results.
    You will also be expected to engage in Cross-Functional Collaboration by:
    - Working closely with central creative and digital marketing teams for branch-specific content, branding, and collateral.
    - Coordinating with admissions and academic teams to ensure institutional messaging is consistent and aligned.
    Please note that this is a Full-time position requiring in-person work.,

Skills

Campaign PlanningLead GenerationLeadershipPerformance ReviewsMarketingTeam ManagementMonitoringCollaborationPartnership DevelopmentMentoringBrand ManagementRelationship Building

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Important dates & deadlines?

Application Deadline

30 Oct 25, 12:37 PM IST

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Assistant Manager - Institutional Marketing

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