Career Development Officer

Institutional Marketing and Business Development:

• Develop and implement B2B marketing strategies to establish partnerships with schools, colleges, and other institutions.
• Identify potential institutions for collaboration and organize engagement activities.
• Build and maintain long-term relationships with institutional stakeholders.

• Promote educational programs, courses, and events to target audiences within institutions.
• Research to understand market trends and position our offerings competitively.
• Customize marketing strategies to suit the needs of different institutions.

• Design and execute impactful marketing campaigns to increase brand awareness and student enrollment.
• Collaborate with the creative team to develop promotional materials, including brochures, digital content, and presentations.
• Analyze campaign performance and present reports with actionable insights.

• Conduct engaging presentations, workshops, and seminars at institutions to showcase offerings.
• Plan and manage participation in educational fairs, exhibitions, and other events.
• Coordinate logistics and ensure the smooth execution of events.

• Education: Bachelor&aposs degree in Marketing, Business Administration, or a related field.
• Experience: 1-4 years in institutional or educational marketing.
• Strong understanding of institutional marketing strategies and channels.
• Proven ability to design and execute successful campaigns.
• Excellent presentation, communication, and interpersonal skills.
• Proficiency in MS Office and marketing tools.

• Experience in marketing for educational institutions or services.
• Creative thinking and problem-solving abilities.
• Willingness to travel for institutional visits and events.

This job was posted by Heleena Wilson from Indian Institute Of Commerce Lakshya.