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Job Description
Role & responsibilities
The ATL Marketing Manager drives brand awareness, national and regional media visibility, and demand creation for the wires and cables product portfolio. The role bridges brand strategy with trade and channel sales, focusing on mass-media campaigns, influencer (electrician/contractor) outreach, and unified channel communication across B2B and B2C segments.
Preferred candidate profile
Should have handled pan-India ATL marketing for wires and cables industry/FMEG or building materials indsutry
Skills
Brand MarketingBrandingCommunication SkillsAtlBrand ManagementManagementBrand CommunicationMarketingChannel SalesMediaMarketingMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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