Brand & Performance Marketer

As a Brand & Performance Marketer at INDmoney, you will be responsible for driving customer acquisition and revenue growth through data-driven digital marketing campaigns. With 2–3 years of hands-on experience in performance marketing, you will manage and optimize large-scale campaigns, derive actionable insights from data, and contribute to growth across key paid channels.

This role offers an opportunity to work on high-impact growth initiatives, experiment rapidly, and take ownership of performance across acquisition channels

Key Responsibilities:

1. Campaign Strategy & Execution

Plan, execute, and optimize Google UAC campaigns to achieve defined KPIs such as ROAS, CAC, CPA, and investor acquisition. Must have hands-on experience managing app acquisition campaigns at scale.

2. Performance Analysis & Reporting

Track and analyze campaign performance using analytics tools such as Mixpanel, Looker, and platform dashboards, generating insights and recommendations for continuous optimization.

3. Creative & Conversion Optimization

Work closely with design and product teams to improve ad creatives, landing experiences, and user journeys to maximize conversion rates.

4. Experimentation & A/B Testing

Design and execute structured A/B tests across creatives, targeting, bidding strategies, and funnels to improve campaign efficiency and engagement.

5. Audience & Market Insights

Conduct keyword research, audience segmentation, and behavioral analysis to refine targeting and improve campaign performance.

6. Ad Copy & Creative Inputs

Write and iterate on ad copies, messaging hooks, and creative concepts aligned with campaign objectives and audience insights.

7. Competitive Intelligence

8. Cross-functional Collaboration

Partner with product, tech, analytics, design, and content teams to ensure marketing initiatives align with broader growth and business goals.

9. AI-powered Marketing Optimization

Leverage AI tools and automation platforms to evaluate campaign performance, generate insights, test creative strategies, and improve decision-making across marketing campaigns.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 2–3 years of experience in performance marketing, preferably in fintech, consumer apps, or high-growth startupsHands-on experience with Google Ads (especially UAC)and MetaAds
• Strong analytical skills with proficiency in Excel/Google Sheets and data-driven decision making
• Familiarity with marketing analytics tools such as Mixpanel, Looker, or similar platforms
• Strong communication and cross-team collaboration skillsInterest in investing, financial markets, or fintech products is a plus