Growth Marketing Role - SEO - FinTech

Description:

• AI-Powered Content & SEO
• Create high-converting content using AI writing tools for blogs, case studies, whitepapers, and social media
• Conduct AI-assisted keyword research and competitive analysis to identify content opportunities in fintech verticals
• Develop content clusters targeting fintech pain points like compliance, fraud detection, and customer underwriting

Lead Generation & Sales Enablement:

- Build AI-driven prospecting workflows and create personalized outbound sequences for fintech prospects

• Develop sales collateral and pitch decks with AI design and content assistance

Growth Experimentation:

• Design and execute A/B tests for campaigns using AI optimization tools and analyze performance data for insights
• Test new AI marketing channels and document results to optimize our marketing funnel

Market Intelligence:

• Monitor fintech industry trends, regulatory changes, and competitive landscape using AI news aggregation and analysis tools
• Create market intelligence reports highlighting opportunities for our AI/ML solutions

Requirements:

• Currently pursuing or recently completed degree in Marketing, Business, Data Science, or related field
• Strong interest in AI/ML technologies with familiarity using AI tools for content creation and automation
• Excellent written communication skills and analytical mindset for data-driven decisions
• Understanding of digital marketing fundamentals and ability to thrive in a fast-paced startup environment
• Previous experience in growth marketing, sales, or fintech through internships or projects (preferred)
• Hands-on experience with AI writing tools, marketing automation platforms, or CRM systems (preferred)
• Basic understanding of fintech & proptech industry challenges and web analytics (preferred)