Head - Performance & Conversion

Role Objective:
- Own and scale Infidigit's Performance & Conversion engine, with direct responsibility for revenue growth, conversion uplift, and profitability across CRO and Paid Media.
- This role builds repeatable, scalable revenue by turning traffic into outcomes and performance services into a strong second revenue pillar alongside SEO.
Primary success metric: revenue + conversion impact, with a clear focus on sustainable business impact.
Core Mandate:
- Build CRO and Paid Media as revenue-generating businesses, with primary focus on new business acquisition
- Drive cross-sell and upsell into Infidigit's existing SEO client base
- Establish a commercial GTM motion for performance-led services
- Ensure strong linkage between traffic - conversion - revenue
Key Responsibilities:
1. Performance & CRO Business Ownership:
- Own revenue targets, and margins for CRO and Paid Media
- Define clear service packages, pricing, and positioning for each
- Prioritize use cases that deliver measurable business outcomes (leads, revenue, ROAS, CVR)

- Decide what not to sell (guardrails on customization and margin dilution)
2. Go-To-Market & Revenue Growth:
Drive CRO & Paid Media adoption across:

- Existing SEO clients (primary motion)
- Select net-new performance-led accounts
Partner closely with Sales to:
- Enable pitching, pricing, and objection handling
- Support high-value deals and enterprise conversations
- Build a predictable sustainable pipeline (not one-off wins)
3. CRO Strategy & Conversion Leadership:
Define CRO frameworks across:
- UX/UI optimization
- Funnel diagnostics
- Experimentation & testing roadmap
- Ensure CRO is sold as a retainer-led, outcome-oriented service
- Align CRO tightly with SEO & Paid Media to improve overall CAC and ROAS
4. Paid Media Scale & Integration:
- Own paid media growth across Google, Meta, YouTube, and performance-led channels
Ensure Paid Media works as:
- A growth lever for SEO clients
- A conversion accelerator when paired with CRO
- Drive accountability on performance metrics, not just spends
5. Team, Process & Operating Rigor:
- Build and lead high-performing CRO and Paid Media specialists
- Establish SOPs, playbooks, dashboards, and weekly performance reviews
Create strong collaboration with:
- SEO delivery
- Sales
- Client leadership
- Balance speed, quality, and profitability6. Go-to-Market Enablement & Market Education:
- Own the development of strategic narratives, POVs, and thought-leadership assets that shape how the market understands CRO and Paid Media as revenue levers, not just execution services.
- Partner with Marketing to translate these narratives into sales enablement assets (decks, case frameworks, POV notes, webinars).
- Act as a domain voice in enterprise conversations, pitches, and high-stakes deals where CRO & Paid Media credibility influences buying decisions.
Ideal Candidate Profile:
- Strong background in performance marketing, CRO, or digital growth
- Proven experience owning revenue, targets, and margins
Comfortable operating at the intersection of:
- Strategy
- Sales
- Delivery
- Understands how to turn services into scalable offerings
- Execution-oriented, commercially sharp, and outcome-driven
Preferred Experience:
- 8-12 years in performance marketing, growth, or digital services
- Experience in agencies, consulting, or high-growth environments
- Prior exposure to CRO, Paid Media, or funnel optimization
- MBA or equivalent is a plus, not mandatory