Consultant - Marketing Analytics - Banking

Marketing Analytics (Banking Domain)

Job Details:

• Role: Marketing Analytics Consultant
• Experience: 5+ Years
• Location: Gurgaon / Ahmedabad (Hybrid)
• Notice Period: Up to 60 Days
• Domain: Banking (Mandatory)

Key Responsibilities:

• Analyze and measure campaign performance to generate actionable business insights.
• Support campaign strategy development and optimization for banking products and services.
• Manage campaign execution and monitor campaign effectiveness across channels.
• Perform customer and marketing analytics using SAS.
• Work closely with clients and stakeholders to understand business requirements and deliver analytical solutions.
• Prepare presentations and communicate insights effectively to business teams and clients.

Required Skills:

• Strong experience in Marketing Analytics within the Banking domain.
• Hands-on expertise in SAS (Mandatory).
• Experience in Campaign Performance Analytics, Campaign Strategy, and Campaign Execution.
• Strong stakeholder/client management and communication skills.
• Ability to translate business requirements into analytical solutions and recommendations.