AJO B2B Consultant

& Summary:

• : AJO B2B
• Location: Noida
• Experience: 5+ Years
• Certification: Adobe Journey Optimizer(AJO) Certified Professional

Role Overview:

We are looking for an experienced and technically strong Adobe Journey Optimizer (AJO) Expert to join our MarTech team in Noida. This role demands a deep understanding of AJO architecture, integrations, and execution within B2B marketing environments. The ideal candidate will serve as a Subject Matter Expert (SME), driving end-to-end technical design, integration, and migration initiatives across platforms such as Adobe Experience Platform (AEP), Marketo, Salesforce, and Microsoft Dynamics.

Key Responsibilities

• Architect, design, and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement.
• Lead integration efforts between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity.
• Manage migration projects from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation.
• Design and implement advanced audience segmentation and real-time orchestration using event-based triggers, attributes, and decisioning frameworks.
• Collaborate with Data Engineering and CRM teams to define and operationalize data pipelines, identity resolution, and profile activation in AJO.
• Leverage HTML/CSS and scripting (JavaScript or JSON) for advanced personalization, email rendering, and dynamic content implementation. • Establish QA automation frameworks for validating data flow, triggers, and message delivery accuracy across journeys.
• Stay current with AJO roadmap, SDKs, and integration updates to recommend optimizations and innovation opportunities.

Required Skills & Qualifications

• 5+ years of experience in Marketing Automation and Campaign Technology, with at least 3+ years hands-on with Adobe Journey Optimizer (AJO).
• Proven experience integrating AJO with Marketo, Salesforce,
• Dynamics, and AEP/CDP ecosystems.
• Solid understanding of APIs, webhooks, and data exchange models
• between CRM, CDP, and marketing platforms.
• Expertise in journey orchestration, event-driven automation, and personalization frameworks.
• Proficiency in HTML, CSS, and JSON scripting for campaign templates and dynamic personalization.
• Strong background in data troubleshooting, QA automation, and
• error-handling workflows within marketing operations.
• Ability to translate business logic into technical workflows and document solutions for scalability.
• Excellent communication and cross-functional collaboration skills, with a structured and analytical problem-solving approach.

Good to Have

• Hands-on with data migration and transformation tools (e.g., Snowflake, Adobe RT-CDP, AWS, or ETL frameworks).
• Exposure to B2B data models, account-based marketing (ABM) frameworks, and lead lifecycle automation.
• Familiarity with Git, Postman, and workflow orchestration tools for integration validation and API testing.

• Shift Timings : 12:30 PM to 9:30 PM, 4 PM to 1 AM
• Level: Senior Associate
• Location: Noida
• Skill: Adobe Journey Optimizer (AJO) , HTML, CSS, and JSON scripting , data troubleshooting, QA automation , AEP
• Job Position Title: AJO B2B consultant _ noida

Responsibilities:

• Design and architect end-to-end multi-channel customer journeys in Adobe Journey Optimizer, implementing advanced personalization and scalable B2B engagement strategies across various touchpoints.
• Lead technical integration initiatives between AJO, Adobe Experience Platform, Marketo, Salesforce, and Microsoft Dynamics, defining data schemas, API workflows, and ensuring seamless connectivity across marketing technology stack.
• Execute complex migration projects from legacy marketing automation platforms to AJO, including comprehensive audience migration, data model mapping, and journey recreation while maintaining data integrity and campaign continuity.
• Develop and implement advanced audience segmentation strategies
• using real-time orchestration, event-based triggers, and decisioning
• frameworks to optimize customer experience and engagement outcomes.
• Collaborate with cross-functional teams including Data Engineering and CRM specialists to operationalize data pipelines, identity resolution processes, and profile activation workflows within AJO environment.
• Create and maintain HTML/CSS templates and JavaScript-based
• personalization solutions for dynamic content implementation, email
• rendering optimization, and advanced campaign customization
• requirements.
• Establish and maintain comprehensive QA automation frameworks for validating data flow accuracy, trigger functionality, and message delivery performance across all customer journey touchpoints.
• Provide subject matter expertise and technical guidance on AJO roadmap developments, SDK implementations, and platform optimization opportunities to drive continuous improvement and innovation initiatives.

Mandatory skill sets:

• AJO (Adobe Journey Optimizer)
• Hands-on experience building and managing email journeys in AJO from scratch
• Ability to configure journey canvas: entry conditions, wait nodes, decision splits, exit criteria
• Understanding of AJO deployment workflows: proof review, approval cycles, and send scheduling
• Knowledge of AJO roles and permissions
• Working knowledge of ACI (Adobe Campaign Insights batch programs) alongside AJO
• Understanding of the ELCM (Email Lifecycle Marketing) naming conventions and project structures used in Workfront
• Experience with campaign intake via Workfront: submitting, tracking, and gaining approvals for email projects
• HTML Knowledge
• Ability to review HTML email proofs for accuracy - checking localised images, copy, pricing sections, T&Cs; across multiple locales.
• Solid enough HTML to identify and flag issues in email builds: missing localised images, broken sections, incorrect copy
• Ability to import or work with HTML templates in AJO Email Designer, including using Import HTML workflows
• Email Marketing Fundamentals
• Strong understanding of email KPIs: open rate, CTR, conversion, sARR, QTD/WTD performance vs. target
• Experience with core email tactic types: acquisition (ACQ), non-purchaser base (NPB), active use, tool recommendation, newsletter anchor
• Ability to analyse performance by country, week, email tactic, and campaign
• Experience with A/B and multivariate/MAB testing in email campaigns
• Based on description , let me know how much matches

Good To Have skill sets:

• GOOD TO HAVES, Experience managing multi-locale email campaigns.,
• Understanding of locale-specific pricing copy, T&Cs;, and legal footer
• requirements per country., Familiarity with AEM Assets for sourcing
• localised creative for email., Understanding of brand compliance
• requirements in email (Adobe brand guidelines, image standards).,
• Experience with Workfront for campaign project management and proof
• approvals., Familiarity with AEP (Adobe Experience Platform) for audience segmentation feeding into AJO journeys.

Years of experience required: 4-7 years

Education qualification: B.Tech/MCA/BCA/M.tech