Subject Matter Expert - Advertising Operations

Role Overview

The Subject Matter Expert Advertising Operations will serve as a hands-on expert across AdTech platforms and advertising operations tools, supporting complex client engagements and delivery teams. This is an individual contributor role focused on platform expertise, troubleshooting, optimization, programmatic automation, and operational excellence across digital advertising ecosystems.

Key Responsibilities

• Act as SME for AdTech platforms including GAM, DSPs, SSPs, Ad Servers, and measurement tools
• Handle campaign setup, trafficking, QA, launch readiness, optimization, and reporting across display, video, CTV, and OTT environments
• Work extensively on Programmatic Advertising operations including Open Auction, PMP, Preferred Deals, and Programmatic Guaranteed setups
• Troubleshoot delivery discrepancies, tracking failures, pacing, viewability, and reporting issues
• Validate tags, pixels, conversion events, and platform integrations using GTM and related tools
• Support implementation and operational management of CTV/OTT advertising campaigns and platforms
• Manage and optimize SSP and DSP integrations while ensuring operational efficiency
• Work on programmatic automations, workflow optimizations, API integrations, scripting, and process enhancements within AdTech ecosystems
• Support client discussions, audits, platform reviews, and operational governance
• Create SOPs, playbooks, and mentor teams on AdOps and platform best practices

Required Skills & Experience

• Strong hands-on experience in Programmatic Advertising and Advertising Operations
• Expertise in DV360 or other leading DSP platforms
• Strong understanding of DSPs, SSPs, GAM, GTM, Ad Servers, Tags, Pixels, and Tracking methodologies
• Experience managing CTV (Connected TV) and OTT advertising platforms and campaign operations
• Hands-on experience with programmatic automation, APIs, workflow tools, and operational efficiencies
• Experience with programmatic deal setups including PMPs, PG, and Open Auction
• Knowledge of GA4, Looker, Tableau, or Power BI
• Exposure to viewability and fraud detection tools such as IAS, DoubleVerify, Moat, etc.
• Strong troubleshooting experience related to ad delivery, tracking, discrepancies, and reporting
• Ability to work with large-scale digital advertising platforms and cross-functional stakeholders.