Assistant Product Manager

Mission

Own and optimize the growth funnel by identifying opportunities across the user journey, running experiments, and driving measurable improvements in acquisition, engagement, retention, and conversion metrics.

Key Responsibilities

Growth & User Acquisition

• Drive user acquisition initiatives by identifying and optimizing high-impact growth opportunities. • Partner with Marketing, Product, and Business teams to improve acquisition channels and activation rates.

• Analyze user behavior and acquisition performance to identify scalable growth levers.

A/B Testing & Experimentation Framework

• Design, execute, and analyze A/B tests to improve key growth metrics.

• Develop and maintain a structured experimentation framework for rapid hypothesis testing and learning.

• Translate experiment results into actionable product recommendations and roadmap priorities.

Funnel Optimization & CRO

• Own end-to-end funnel optimization across onboarding, engagement, subscription, and payment journeys.

• Identify drop-off points and implement solutions to improve Conversion Rate Optimization (CRO).

• Continuously improve activation, engagement, and conversion metrics through data-backed decisions.

User Journey & Engagement

• Map and analyze the complete user journey to identify friction points and opportunities for improvement.

• Drive initiatives that improve student engagement and feature adoption.

• Collaborate with Design and Engineering teams to create seamless user experiences.

Retention & Cohort Analysis

• Monitor retention metrics and identify factors influencing user churn.

• Perform cohort analysis to understand user behavior across segments and lifecycle stages.

• Build and execute strategies to improve long-term retention and customer lifetime value.

Product Analytics & Insights

• Leverage product analytics tools such as Mixpanel, Amplitude, CleverTap, or GA4 to track user behavior.

• Conduct funnel analysis, retention analysis, and engagement studies.

• Define and monitor key growth KPIs and generate actionable insights for stakeholders.

Monetization

• Support monetization initiatives through pricing, subscription, and conversion optimization experiments.

• Analyze user behavior and purchasing patterns to identify revenue growth opportunities.

• Work with business teams to improve subscription conversion and overall monetization performance.

Required Skills

• 1–2 years of experience in Product Management, Growth Product Management, Product Analytics, or Growth-focused roles.

Education - Bachelors degree in engineering from a Tier-1 institute (IIT/BITS/NIT)

• Strong understanding of:

o Growth

o User Acquisition

o Retention

o Engagement

o Monetization

o Funnel Optimization

o User Journey Analysis

o Conversion Rate Optimization (CRO)

o A/B Testing

o Experimentation Frameworks o Cohort Analysis

o Product Analytics

• Hands-on experience with analytics tools such as Mixpanel, Amplitude, CleverTap, or Google Analytics.

• Strong analytical and problem-solving skills.

• Proficiency in SQL is preferred.

• Ability to translate data insights into impactful product decisions.

Success Metrics

The ideal candidate will be measured on:

• User Acquisition Growth • Activation Rate Improvement • Conversion Rate Optimization (CRO) • User Engagement Metrics • Retention and Churn Reduction • Experiment Velocity and Success Rate • Funnel Conversion Improvements • Subscription Conversion • Monetization Growth • Cohort Performance Improvements

What Were Looking For • Data-driven decision maker with a growth mindset. • Strong experimentation and analytical skills. • Ability to identify opportunities through product analytics and user insights. • Passion for optimizing user journeys and driving measurable business impact.