Marketing And Segmentation Analyst

Job description / Role

Company description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job description

This role is based in our the Offices 4, One Central, Dubai World Trade Center Office.

• Use analysis of past promotional campaigns to help target the most responsive and most suitable people from Informa’s database.
• Utilise internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted, to improve conversion rates.
• Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience.
• Develop and maintain promotion templates required for optimal marketing campaign processes.
• Provide leads for the sponsorship team and find optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator.
• Support telemarketing efforts through provision and prioritisation of leads to help maximise sales.
• Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns.

Qualifications

• Analytical mind with strong numeracy skills.
• Well organised and detail oriented.
• Technically capable but with excellent communication skills.
• Self-motivated, resourceful with lots of initiative and desire to learn.
• Curious and driven to understand data, trends and performance and use the data to improve future performance.
• Prior experience of working with databases is useful.
• Strong interpersonal and communication skills to deal with CET team members, marketing managers and senior marketing leaders.

Additional information

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

Our benefits include:

• Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.
• Annual flight entitlement after completing 1 year service paid as a cash amount.
• A comprehensive company-funded private medical insurance with optical and dental coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Recognition for great work, with global awards and kudos programmes.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and/or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an equal opportunities employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.

Job Function: Marketing, Advertising & PR

Company Industry: Marketing, Advertising & PR