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Job Description
Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informa s database
- Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted, to improve conversion rates
- Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
- Develop and maintain promotion templates required for optimal marketing campaign processes
- Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
- Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
- Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns
Skills
Marketing CampaignsMarketingTelemarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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