Campaign Manager

• Create compelling content and copy for email campaigns, landing pages, and marketing collaterals aligned with brand voice and goals.
• Analyze campaign performance metrics to determine when to start, optimize, or stop campaigns for maximum ROI.
• Ensure accurate audience segmentation, targeting, and database management for campaign effectiveness.
• Collaborate closely with internal teams to align campaign goals, creatives, and deliverables.
• Utilize marketing automation and email tools (preferably Adestra, Instiller, SendGrid) to design and deliver effective campaigns.
• Interpret data insights, generate reports, and recommend data-driven improvements.
• Demonstrate excellent communication skills and a deep understanding of UK and US accents for smooth coordination with global clients.
• Bring creativity and strategic thinking to campaign planning, ensuring every project is both innovative and results-oriented.
• Take ownership of assigned tasks, display accountability, and ensure timely completion with minimal supervision.

Requirements

• Strong analytical mindset with the ability to make rational, data-backed decisions.
• Proactive and self-driven — capable of managing projects independently.
• Experience in B2B lead generation and email marketing campaigns.
• Hands-on experience with tools like Adestra, Instiller, SendGrid, and similar platforms.
• Sound understanding of marketing principles, campaign strategy, and digital outreach processes.