Influencer Marketing Specialist

Company Description

Ink Revenue is a performance driven digital advertising and marketing company helping brands scale through innovation, data and a strong results oriented approach. We work with leading brands across industries, offerings a dynamic work culture and opportunities to grow.

Role Description

This is a full-time role for an Influencer Marketing Specialist, located on-site in Gurugram. The Influencer Marketing Specialist will be responsible for identifying and engaging with influencers, managing influencer relationships, negotiating collaborations, and executing influencer marketing campaigns. Additionally, the role includes tracking performance metrics, analyzing campaign outcomes, and optimizing strategies based on data. The Specialist will work closely with the marketing team to align influencer campaigns with overall marketing goals and brand messaging.

Qualifications

• Experience in identifying and engaging with influencers
• Relationship management and negotiation skills
• Ability to manage and execute influencer marketing campaigns
• Skills in tracking performance metrics and analyzing campaign outcomes
• Strong understanding of brand alignment and marketing strategies
• Excellent written and verbal communication skills
• Familiarity with social media platforms and digital marketing trends
• Ability to work collaboratively with a team
• Bachelors degree in Marketing, Communications, or a related field
• Experience in the marketing industry is a plus