Senior Data Analyst

Key Responsibilities

• Data Collection & Management
• Collect, clean, and organize data from multiple sources—including campaigns, websites, CRM systems, and third-party platforms.
• Preferred Experience with ZoomInfo, Apollo, BuiltWith, Wappalyze, HubSpot, NeverBounce, Salesforce, email marketing tools, or similar tools
• Design and maintain structured databases (MySQL, Google BigQuery, etc.) for organized and efficient data storage.
• Develop and maintain Python-based automation tools to identify e-commerce tech stacks and platforms at scale.
• Regularly update and validate the technology stack database for accuracy and relevance.

Analytics & Insights

• Analyze marketing performance metrics such as ROI, conversion rates, CAC, and retention to drive optimization strategies.
• Conduct deep website audits to identify technical SEO, UX, and design issues, benchmark competitors, and provide data-backed recommendations.
• Segment and interpret customer data to uncover trends, behaviors, and growth opportunities.
• Create visually clear dashboards using Power BI, Excel, or similar tools to communicate insights effectively.

Process & Automation

• Build and manage web scraping systems to collect high-quality leads and market data from diverse online sources.
• Establish automated data pipelines and reporting mechanisms to streamline team efficiency.
• Identify opportunities to improve data collection, cleaning, and analysis workflows.

Leadership & Collaboration

• Lead and mentor a team of data analysts, ensuring delivery of high-quality reports and insights.
• Collaborate with marketing, sales, product, and technical teams to align analytics outcomes with business objectives.
• Present complex data in simple, actionable formats to technical and non-technical audiences.
• Stay ahead of emerging trends in marketing analytics, AI, and automation tools to continuously evolve the analytics function.

Required Skills

• Strong proficiency in Python, SQL/MySQL, Power BI/Tableau, and Excel
• Experience with marketing analytics, CRM platforms, and web data collection
• Hands-on experience in web scraping, API integration, and data automation
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication and presentation abilities
• Leadership experience in managing small- to mid-sized analytics teams

Preferred Experience

• Experience with ZoomInfo, Apollo, BuiltWith, Wappalyzer, HubSpot, NeverBounce, Salesforce, email marketing tools, or similar tools
• Knowledge of technical SEO/AEO and digital marketing performance metrics
• Familiarity with eCommerce technology stacks and competitive analysis